By Bob Rapoport April 29, 2013
A twig breaks 50 yards away, signaling danger. Our ancient ancestors relied on their ability to localize sound, to identify its source, so they could run the opposite direction. Our sense of hearing evolved as a survival mechanism. Only by hearing the direct sound can we identify its source. Blind people use this sense to navigate the world, a form of echo location. We use this ability when we evaluate high performance loudspeakers.
By Heather L. Sidorowicz  April 25, 2013

On a custom integration project, it is too easy to skip the last 10 percent of the job. The client is still happy enough. Certainly they are happy enough not to complain. But, if you want them to be raving about you to their friends, you need to kick it up to the next level. Here are five examples of how to impress your clients with the best “last 10 percent” possible.

By Todd Anthony Puma April 24, 2013
Like many custom AV integrators, I work really hard and spend long days doing estimates, programming systems, and keeping my company’s financial books in order. So my wife finally convinced me to take a vacation this spring, and I’m glad that I finally did.
By John Sciacca April 23, 2013
A little over four months ago, Kaleidescape unveiled an industry leading download store that offers Kaleidescape owners a revolutionary way to add content to their systems, by easily browsing and purchasing movies that automatically downloaded to their systems. Kaleidescape installed a fiber link between its Sunnyvale facility and its data center and can support download speeds in excess of 60 Mbps, meaning that you can often download a movie more quickly than you can get into the car to drive down to Redbox, Wal-Mart or Best Buy and days faster than waiting for the Netflix or Amazon.com discs to arrive in the mail!
By John Sciacca April 19, 2013
Like many of you, I received a postcard from CEDIA the other day getting me pumped for the 2013 EXPO. Honestly, not much pumping is required. I love the EXPO. And by “love” I mean I frickin’ love the EXPO.
By John Sciacca April 16, 2013
When I come across a quote that I find especially meaningful or poignant in magazines or books that I’m reading, I write it down—or take a picture of it—so I can remember it. In reading an extensive interview with Apple’s new CEO, Tim Cook, in the December 10-16, 2012 issue of Bloomberg Businessweek, I stumbled across this quote.
By Heather L. Sidorowicz April 11, 2013
It’s easy to get caught up in the frustration of “the price match” or online shopper who’s attempting to pick your knowledgeable brain. To add insult to injury there is continued talk of mass-market automation, with even CEDIA posting an article last month asking our industry, “Are Mass-Market Home Automations Systems a Threat?”
By Todd Anthony Puma April 10, 2013
It happens in every industry, to everyone. It’s what killed Border’s and Circuit City. Price-shopping online. We’ve all felt the pain of a client taking our estimate, after we’ve put in hours of work to formulate the perfect package for them, and then calling us back a day later telling us how they can get everything cheaper online, completely ignoring our expertise and time put forth to recommend just the right product. I’ve found it tends to happen more in the middle-market (jobs under $30,000), but will still occur in the high-end as well.
By John Sciacca April 09, 2013
Last month I wrote a post titled, “How I learned to stop worrying and love the soundbar,” a play on the Dr. Strangelove title. That post detailed all of the reasons why I used to be prejudiced toward soundbars, and why we didn’t really capitalize on that segment of the market. But our company finally came around and realized that there is a real place in the custom installation world for soundbars for a variety of reasons.
By Heather L Sidorowicz  April 04, 2013
Whether you celebrate Easter, Passover or something in between (or nothing at all), chances are you may have spent the last few days with family. This may evoke some interesting conversation should they know you are in the technology sector. A family member came into to our Easter gathering with a newspaper clipping about this magical new antenna that would tune in every station you ever desired. 

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