By Heather L. Sidorowicz December 23, 2013
The clock is counting down to 2014, so we’re all doing our year-end planning and looking forward to the next successful year. For my company, this was a year of rebuilding. Back at the end of 2012 we lost a long-time good installer, and it has taken a while to get our team where we needed it to be. Now that our ducks are lined up in a nice military-style row, it is time to look forward and plan for the future.
By Jeremy J. Glowacki December 19, 2013
Last year, one of CEDIA’s big investments was building a consumer-facing website (CEDIA.org) to help drive business to its integrator members through strong SEO and consumer technology education. This week, the trade association re-launched its other CEDIA.net website to better support the trade (primarily CEDIA members) with improved online training resources, research, and business tools.
By John Sciacca December 18, 2013
As 2013 winds to a close, it seems fitting to look back and see how the year treated the three of us: us the individual, us the company, and us the industry. Are we better off as 2013 draws to a close and are we still moving forward?
By Todd Anthony Puma December 17, 2013
Building a client's trust in your company is critical to so many aspects of our business, including referrals, on-going work, and upselling.
By Heather L. Sidorowicz December 12, 2013
Back in 2011-2012 I went through a one year business program through the University at Buffalo’s Center for Entrepreneurial Leadership (CEL). The “program enhances the talents and operation abilities of practicing entrepreneurs. This peer-based, mentor-driven program will empower you to overcome business challenges, create new opportunities and develop meaningful connections within the business community.”
By John Sciacca December 10, 2013
By virtually any metric, I would consider myself a pretty tech-savvy individual. I’ve programmed multiple Control4, Lutron, and URC systems. I’ve set up, configured, and troubleshot so many home theater systems I couldn’t possibly keep count. I’ve also installed Escient, Kaleidescape, Sonos, and almost everything in between. Point being, there aren’t too many pieces of tech I’m not totally comfortable with.
By Lindsey Adler December 10, 2013
Walk the crowded halls of CEDIA or any other industry trade event, and no one can deny the glaring homogeneity in demographics. A young workforce for the future of AV installation is sorely lacking—bordering on crisis status. It’s quite a mystery how the most digitally engaged generation, growing up surrounded by audio and video technology, seems to have little interest or knowledge about good careers in the AV industry.
By Todd Anthony Puma December 09, 2013
This week I had the good fortune to be on a project in NYC just a few blocks from my friend Mark who owns Home Theater Advisors. HTA does a lot of middle market work in New York and I got a chance to spend some time with him on his projects to kind of get back to my roots. It made me appreciate all the challenges faced when working with limited budgets and trying to integrate disparate brands and components.
By Brendan Morrissey December 06, 2013
If you’ve taken the digital plunge and are driving traffic to your website, don’t let the trail end there. Take a hard look at your website. Is it optimized to lead qualified buyers to your location? Is your phone number and contact information front and center to convert attention into calls? Can clients successfully navigate your site?
By Jeremy J. Glowacki December 05, 2013
When I talk to someone from an in-wall loudspeaker company about the quality of their products, I generally have to take their word for it that what they’re saying is true about the quality of their products.

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