By Heather L. Sidorowicz December 23, 2013
The clock is counting down to 2014, so we’re all doing our year-end
planning and looking forward to the next successful year. For my
company, this was a year of rebuilding. Back at the end of 2012 we lost a
long-time good installer, and it has taken a while to get our team
where we needed it to be. Now that our ducks are lined up in a nice
military-style row, it is time to look forward and plan for the future.
By Jeremy J. Glowacki December 19, 2013
Last year, one of CEDIA’s big investments was building a consumer-facing
website (CEDIA.org) to help drive business to its integrator members
through strong SEO and consumer technology education. This week, the
trade association re-launched its other CEDIA.net website to better
support the trade (primarily CEDIA members) with improved online
training resources, research, and business tools.
By John Sciacca December 18, 2013
As 2013 winds to a close, it seems fitting to look back and see how the
year treated the three of us: us the individual, us the company, and us
the industry. Are we better off as 2013 draws to a close and are we
still moving forward?
By Todd Anthony Puma December 17, 2013
Building a client's trust in your company is critical to so many aspects
of our business, including referrals, on-going work, and upselling.
By Heather L. Sidorowicz December 12, 2013
Back in 2011-2012 I went through a one year business program through the
University at Buffalo’s Center for Entrepreneurial Leadership (CEL).
The “program enhances the talents and operation abilities of practicing
entrepreneurs. This peer-based, mentor-driven program will empower you
to overcome business challenges, create new opportunities and develop
meaningful connections within the business community.”
By John Sciacca December 10, 2013
By virtually any metric, I would consider myself a pretty tech-savvy
individual. I’ve programmed multiple Control4, Lutron, and URC systems.
I’ve set up, configured, and troubleshot so many home theater systems I
couldn’t possibly keep count. I’ve also installed Escient, Kaleidescape,
Sonos, and almost everything in between. Point being, there aren’t too
many pieces of tech I’m not totally comfortable with.
By Lindsey Adler December 10, 2013
Walk the crowded halls of CEDIA or any other
industry trade event, and no one can deny the glaring homogeneity in
demographics. A young workforce for the future of AV installation is
sorely lacking—bordering on crisis status. It’s quite a mystery how the
most digitally engaged generation, growing up surrounded by audio and
video technology, seems to have little interest or knowledge about good
careers in the AV industry.
By Todd Anthony Puma December 09, 2013
This week I had the good fortune to be on a project in NYC just a few
blocks from my friend Mark who owns Home Theater Advisors. HTA does a
lot of middle market work in New York and I got a chance to spend some
time with him on his projects to kind of get back to my roots. It made
me appreciate all the challenges faced when working with limited budgets
and trying to integrate disparate brands and components.
By Brendan Morrissey December 06, 2013
If you’ve taken the digital plunge and are driving traffic to your
website, don’t let the trail end there. Take a hard look at your
website. Is it optimized to lead qualified buyers to your location? Is
your phone number and contact information front and center to convert
attention into calls? Can clients successfully navigate your site?
By Jeremy J. Glowacki December 05, 2013
When I talk to someone from an in-wall loudspeaker company about the quality of their products, I generally have to take their word for it that what they’re saying is true about the quality of their products.