By Heather L. Sidorowicz  May 29, 2014
It is our children that will demand that we take the next leap in technology. Now is the time to examine your company and make sure you are ready for the next generation.
By Todd Anthony Puma May 28, 2014
Social media is not just a marketing tool to clients and other trades, it is a great way to identify people in our industry who you can relate to and who would be a great addition to your formal or informal network.
By John Sciacca May 27, 2014
There is a profound difference between production built homes where options are strictly limited, and custom AV where the sky is the limit. Yet just because someone isn’t going custom it shouldn’t mean that they get the total shaft. 
By Heather L. Sidorowicz May 22, 2014
I recently had the opportunity to view interfaces (GUIs) from around the globe, from small companies to large companies, and you know what? We can do better.
By John Sciacca May 20, 2014
When I heard Vudu’s news, I chuckled to myself. Not because it isn’t a cool idea, but because it reminded me of a conversation I had with Kaleidescape’s founder and then CEO, Michael Malcolm, a few years ago.
By Heather L. Sidorowicz  May 15, 2014
For weeks now Sonos has been teasing us with promises of a new app that was “coming soon.” On Tuesday May 13, at 3:33 p.m. I finally received an email announcing the much-anticipated version 5.0 had arrived. Quickly I located my phone, only to find out it had automatically updated at some point during the day.
By John Sciacca May 14, 2014
Recently, however, I had three separate encounters within a 24-hour period (thus, my opening quote), that made me aware of an issue that has probably cost you and I more business than we care to know: sales tax.
By Brendan Morrissey May 12, 2014
When local clients use internet search engines to research you, your services, products, and brands, they're interested in only the most relevant and useful links to information.
By Heather L. Sidorowicz  May 08, 2014
Over my dozen years in this business I’ve realized that there are certain “types” of clients. By figuring out how to work best with them, you can find a happy union. Of course not all people fall into a specific category, but there are many that do.
By Todd Anthony Puma May 07, 2014
How can you maintain contact with clients without spending your entire night making phone calls or sending emails? It isn’t too hard. First, you need to develop categorizations based on various factors. 

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