Author: Created: 1/15/2013 7:59 AM
By Todd Anthony Puma April 24, 2013
Like many custom AV integrators, I work really hard and spend long days doing estimates, programming systems, and keeping my company’s financial books in order. So my wife finally convinced me to take a vacation this spring, and I’m glad that I finally did.
By Todd Anthony Puma April 10, 2013
It happens in every industry, to everyone. It’s what killed Border’s and Circuit City. Price-shopping online. We’ve all felt the pain of a client taking our estimate, after we’ve put in hours of work to formulate the perfect package for them, and then calling us back a day later telling us how they can get everything cheaper online, completely ignoring our expertise and time put forth to recommend just the right product. I’ve found it tends to happen more in the middle-market (jobs under $30,000), but will still occur in the high-end as well.
By Todd Anthony Puma April 03, 2013
The key to success in our business is referrals. Doing great work and providing top-notch customer service are the cost of entry, so in order to grow and expand, you need your clients to pass along your good name. While client referrals are awesome, and we all aim to get those, there just isn’t always enough volume there. That’s why we all strive to work with designers, architects, and contractors.

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