Author: Created: 1/15/2013 11:59 AM
By Heather L. Sidorowicz September 19, 2013
The mission that I’ve chosen to accept… well, I’ve accepted many missions for this years’ CEDIA EXPO. This year I’m attending as a CEDIA volunteer, a CEDIATweep (follow me on Twitter: Tech_chi!), a live blogger for Residential Systems, and as a dealer.
By Heather L. Sidorowicz September 12, 2013
Ask your employees what motivates them, and they will probably say “money.” Most managers will agree with this. Our entire business culture is based on the “carrot” idea. Hang a carrot (money, compensation, commission) out before the employee, and they will move forward, right?
By Heather L. Sidorowicz September 05, 2013
Like Dorothy Gail from the Wizard of Oz, you possess the magic that can help simplify any sale. Just click your heals three times and say, “There is no place like home.” Your key to simplifying the sale is sitting in your house. It is the TV you watch every night. It is the remote you use every day. It is the way you control your house. It is the power of what you own.

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