By Heather L. Sidorowicz November 21, 2013
I bet that I am an anomaly in this industry. I am not only female, but I
didn’t start this gig as an installer. My bet is that many of you
started installing for someone else or installing for yourself. From
there you may have grown into a larger business. However, your roots and
foundation come from “the field.”
By Heather L. Sidorowicz November 14, 2013
Grab a handful of AV magazines and you’re sure to see some pictures of
AV rack installs. Every week I’m sure to see articles about a rocking
rack in my inbox, and each year at the CEDIA Electronic Lifestyles
banquet an award is given for the best rack. Maybe us industry people
get so excited about racks because we spend so much time with
them—terminating, testing, and troubleshooting; we know that it is the
brain, heart, and brawn of the system. Yet, I find our industry’s
fixation on the rack to be misguided. It is the Interface that is the
true soul of the system.
By Heather L. Sidorowicz November 07, 2013
When a client calls, we always ask how they heard about us (well, maybe
not always, but we mostly remember to ask). The answer from my last two
estimates was that they had found us via the wonderful World Wide Web.
This is not the most common response; word of mouth is.