By Heather L. Sidorowicz April 24, 2014
There’s no denying that custom integration is a male-driven industry. Sure, there are some amazing women of power in the field, but our business has remained, even in 2014, male dominated. Consider adding a lady or two to your company. I’ll give you three reasons why this approach makes sense.
By Heather Sidorowicz April 03, 2014
It is so tempting to sell what you have and not what your client needs.
We have become elitists that force our clients into higher end systems,
so much so that we forget to listen to what the client wants. If we’re
not making them get more than they actually need, then we’re tearing
down our competitors to get the job.