Author: Created: 7/31/2008 5:07 AM
By John Sciacca August 23, 2011

by John Sciacca When I first joined Custom Theater and Audio back in 1998, my partner and I thought this local company called AVAC – Audio Video Appliance Center – was our major competition. They had a pretty prominently located showroom, they sold Yamaha, they had a “guy in a truck” that would do some basic insta

By John Sciacca August 17, 2011

by John Sciacca   “A-B-C. A – Always. B – Be. C – Closing. Always be closing. ALWAYS…BE…CLOSING! A-I-D-A. Attention, Interest, Decision, Action. Attention - Do I have you attention? Interest - Are you interested? I know you are, because it's f--- or walk! You close or you hit the bricks. D

By John Sciacca August 09, 2011

by John Sciacca I’ve talked a good bit before about the different kinds of clients that cross the threshold of my custom install showroom. Whether it is the groups of people that wander in on December 24th , or the ones that reek of an inhuman BO so powerful that it forces you to question the existence of a


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