CEDIA Goes for Two
7/10/2007 4:00 PM
Im sure that many of you are wondering what CEDIA was thinking when
the trade association announced plans for a second CEDIA EXPO. Another
trade show? Arent we busy enough already?
I thought the same thing, initially, when I read that that CEDIAs
board of directors had voted to expand its EL EXPO into a full-scale
spring EXPO event in Las Vegas (April 8-11, 2008). Like many of you, I
wondered how the market could support another large trade show when we
are already flooded with so many others.
Then I talked to CEDIA executive director Don Gilpin on Monday and got
the low down on what CEDIA was thinking. According to Gilpin a fair
number of manufacturers new to the CEDIA universe have been clamoring
to exhibit under the CEDIA banner only to be thwarted by a waiting
list due to the increasing size of the show. The CEDIA board had agreed
that increasing the size of the show would destroy the intimacy of the
event and force it to exist only in Vegas or Orlando.
Gilpin said that by creating a spring show, more exhibitors could put a
toe in the water with CEDIA and eventually the new event would relieve
some of the pressure on the fall EXPO, enabling it to remain in
The goal for exhibitors, of course, is to gain more exposure to more
registered attendees, and the new show will enable this to happen as
well. CEDIA growing University program will be featured at both
events and will provide a likely draw for attendees in different areas
of the country. The initially small size of the spring show will allow
many different venues and cities to host the event, reducing costs of
travel and hotels to integrators around the country.
Although it all makes a lot of sense, I cant help but think that
something has to give here. Gilpin swears that the new CEDIA event is
not intended as an EH Expo killer. He points to his friendly
relationship with EHs owner and points out the demographic differences
between the two EH events and CEDIA EXPO. So if it isnt EHX that takes
a hit eventually, will it be CES? Only time will tell.
Whether my wife likes it or not, Ill be attending the CEDIA EXPO
Spring in April. Im sure it wont yet hold a candle to the
well-established fall show, but it should be interesting to see how
exhibitors and residential electronic systems contractors respond.
What do you think? E-mail me at firstname.lastname@example.org
.Take a look at the official press release regarding the addition of CEDIA EXPO Spring, here.