dnp Expands Reach In U.S.

Feb 24

Written by: Derek Dellinger
2/24/2011 3:24 AM  RssIcon


by Derek Dellinger

dnp denmark has helped to push the potential of front projection technology with their Supernova line of screens, but with the opening of a U.S. distribution center in San Diego, the company is hoping to push aside the perception that its technology is costly outside their home market.

dnp blog photo 
 dnp's new distribution center has helped reduce lead times.

All products previously shipped from Denmark, but an increased demand for Supernova screens led the company to see potential in an expanded U.S. presence.


“Having product stocked in the U.S. is a huge benefit,” said dnp chief U.S. executive, Manfred Freiberger. “Our lead times have been significantly reduced on our most popular Supernova products—in some cases by as much as two weeks. Orders are now shipped typically within two days.”

But reduced lead times aren’t the only benefit U.S. customers can expect to see, according to U.S. sales and marketing manager, Jesse Walsh.

“With our increase in sales and reduced shipping cost we were able to lower prices significantly on our new Supernova 23-23 material, up to 35 percent on some products,” Walsh said. “This has made a huge difference in the market’s perception that Supernova was an expensive product. We are now priced within the expectations of the U.S. customer, without sacrificing the quality and performance that Supernova is known for.”

According to the company, Supernova screens are designed specifically for brightly-lit rooms, offering seven times the contrast and double the image brightness compared to standard front screens. dnp claims that their Supernova screens are virtually unaffected by diffused ambient light.

In addition to the new distribution facility, dnp maintains a sales office in Irvine, CA.

“We've partnered with several projector manufacturers for displays in our showroom,” Walsh said. “This enables dealers, reps and consumers to see firsthand how various projectors perform with low-gain and high-gain Supernova screens in both high ambient light and controlled lighting settings. This is particularly helpful with our hands-on partner training seminars.”

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