Title
Recession Response
Article Type
Full Article
Priority
9
Date
2008-05-27
Author
Jeremy J. Glowacki
Subheadline
About the author
Content
Youd never know by the recent spate of manufacturer event invitations
that anything was wrong with the U.S. economy. But then again, any
marketer worth his salt knows that when times get tough, promotional
dollars should be spent, not cut.
Due to my self-imposed travel blackout for the birth of my second
daughter, Talia, the schedules of managing editor Llanor Alleyne,
contributing editor Margot Douaihy, and even Systems Contractor News
editor Kirsten Nelson have been overloaded during the past two months.
It all started for Margot with the annual Runco Getaway in Cabo San Lucas. There,
Runco executives showed no signs that the company culture had missed a
step since its acquisition by Planar Systems. Little did we know at the
time that the companys earnings statement would soon reveal Scott
Hixs departure from the company after less than a year running the new
combined division.
Next up was a trip to Peabody, Massachusetts, for a re-introduction to
30-year-old Snell Acoustics (see our blogs at resmagonline.com). During
her visit, Margot learned that since its acquisition by D&M
Holdings in 2005, Snell has been busy developing a campaign to
modernize its identity while honoring its hi-fi roots. Now Snell plans
to expand its network of dealers and its global footprint. Integral to
the next chapter is the Spring launch of the Joe DAppolito-designed
Illusion Tower.
After a quick coffee break with Sunfires Bob Carver and Eric Harper
back in New York (where Margot learned that several product launches,
including the High Resolution Satellite Series, and a focus on luxury
selling, promise to meet the needs of the current Sunfire dealer
base), it was time for Llanor to head to Miami for a tour of Niles
Audios corporate headquarters (see p. 18). In Miami, Llanor learned
from Niles president Frank Sterns that his companys team approach to
designing new products enables quick decision making, efficient and
effective communication, and facilitates better solutions to stubborn
problems.
Next up was a trip back to Massachusetts, where Cape Cod-based Savant
Systems held its second Dealer Conference (see p. 24). Thats where
Margot learned why company executives consider their products nothing
less than game changing. Its their ability, said Savant CEO Bob
Madonna, to handle the convergence of IT, AV, and interactivity. We
are trying to change an industry, Madonna said. Our mission is to
program complex AV systems without writing code.
After another quick visit to Pioneers press event in New York, Llanor
was off to Epson in Japan (visit our blogs at resmagonline.com) to see
the beauty of that country and to learn about TFT (thin film
transistor) technology. Simultaneously Margot jetted down to Kentucky
for ELANs Tech Week. In Lexington, ELAN president and CTO Bob
Farinelli said that the combined expertise of co-owned ELAN, Sunfire,
and HomeLogic enables the triumvirate to meet every customer need (see
p. 12).
Last but not least, Kirsten headed west from her Salt Lake City
satellite office to Denons line show in Dana Point, California (visit
our blogs at resmagonline.com). There, among other 2008 business
objectives, senior VP of sales and marketing Joe Stinziano, talked
about the companys objective to position audio as a viable,
profitable strategic category, despite the acknowledged fact that the
era of HDTV and Blu-ray is upon us.
If that sounds like a lot, just stay tuned to learn details about our
upcoming trips to visit APC in Rhode Island, Russound in New Hampshire,
and Exceptional Innovation in Anaheim for the grand opening of a
special exhibit at Disneyland. Let the good times roll.
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