Author Profile
Heather L. Sidorowicz

Heather L. Sidorowicz

Heather L. Sidorowicz is the president of Southtown Audio Video in Hamburg, NY.

  • Making the Case for the ‘Technologist’

    May 11, 2017

    Beyond integrating itself, you are watching how the industry changes and is morphing. Other terms become limiting, especially looking at the fast pace of change in the technology sector. A technologist tells someone what today is and what tomorrow may become. We are no longer “the home theater guys.”

  • Creating our Perfect Livable Home Theater

    April 13, 2017

    I have been a Sony girl my entire life.  Starting in this industry back in the early 2000s, Sony was an easy sell.  However, in 2014 I composed a blog titled “The End of My Love Affair with Sony." But, then, last year they launched their Z series, dubbed the best TV they have ever made. My interest was piqued.

  • My Experience with a Magic App Called Yonomi

    March 30, 2017

    As I’m preparing dinner I ask Alexa “Alexa, when will you work with Sonos.” It was mostly a joke, except to my surprise, she comments, “I am not sure how to help you with that, but if you would like I can have a customer service representative contact you.” So began my journey down a surprising little rabbit hole. 

  • Three Stories of Technology Fails, and Why It Matters

    March 15, 2017

    We, as an industry, need to let our clients know that technology is less than perfect, but what we can provide is the priceless answer in their time of need. Here are three stories of when technology has failed, and why it matters.

  • Lessons Learned from Personal Service Success

    February 16, 2017

    Recently I've been trying out services with a magical business model. They don't have the cheapest product, and it's not available at Walmart or on Amazon. They profit by taking care of the client, by making them feel most important, and selling them a quality product. How can we, as home technology professionals, weave the same magic?

  • Crestron Reinvesting in Residential Market

    February 02, 2017

    So here is the thing: if you have been in this industry for a while, you've heard of the “Crestron Kool-Aid.” Maybe, you too have experienced it. No other company can woo you with promises of possibilities. 

  • Three Ways Retailers Could Evolve to Avoid Obsolescence

    January 19, 2017

    Last week I brought my 10-year-old daughter to the largest mall in our area. Like most malls, JCPenney, Macy’s, and Lord & Taylor anchor the concrete beast. Sears just announced this location is one of the stores they will be closing. What shocked me, however, was the amount of empty storefronts that once held retailers I’ve known since my childhood. And this is not a local problem...

  • Four Products I Would Love to See at CES 2017

    January 04, 2017

    If you have never been to CES, it truly is an event like no other. However, technology at the show seems to get caught up with jumping forward to the future before fixing the current issues that lie in front of us. Here are four products I wish someone would create and show off at this world-renowned event this year.

  • Winter Storm Tech Failure Was a Reminder for Our Business

    December 15, 2016

    4:48 p.m. on a Tuesday in December, and the City of Buffalo is getting blasted with snow and the wind—a terrible combination. My install team is stuck right in the middle of the metropolis, as are my husband and my sister in law. Why, in today’s technology world, can’t we get these people out of dodge? Why can’t we funnel different cars on different routes?

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Photo GalleriesMore Galleries >
BP900 Family

The full BP900 speaker family

Full Shot

BP9060 Bipolar Tower Speaker

At the Base

A close up of the base of Definitive Technology’s BP9060 and its height-channel module

Logo Glamor

The iconic Definitive Technology logo.

From Above

Looking down at the Definitive Technology BP9060 Bipolar Tower Speaker

At Home

An example of the BP9060 speaker towers at home.


The CS9080 component center channel speaker

CS9080 2

The back panel of the CS9080

CS9080 3

A width up shot of the CS9080


The A90 component height modules

A90 Integrated

The A90 height module integrated with the BP9060 tower speaker