Author Profile
Heather L. Sidorowicz

Heather L. Sidorowicz

Heather L. Sidorowicz is the president of Southtown Audio Video in Hamburg, NY.

  • 7 Reasons Your Installer Life is Easier Today Than 15 Years Ago

    August 10, 2017

    Recently, I had to look up my actual start day back in 2002. Here I am 15 years later. It had me thinking of how much the world of AV has changed in that time. Like being the class that first required papers to be printed instead of written, our “graduating class” of the AV world has experienced the analog-to-digital transition. Here are seven reasons that your A...

  • Amazon’s Plan to Take Over the Smart Home

    July 13, 2017

    Christmas, Independence Day, Thanksgiving, and now we have Prime Day—an Amazon online holiday created by them for their Prime subscription service. According to Business Insider, more than 50 million Americans visited the site during their 30-hour sale, and it was the Amazon Echo that was the top-selling item. And just when you thought the day itself was news, Amazon announced new items...

  • InfoComm: Emerging Themes

    June 15, 2017

    Day two at InfoComm in Orlando, and I am seeing three themes emerge: the extension of laser projectors, wireless BYOD devices everywhere, and the next wave of the huddle space (with new names).  

  • Meural: The Coolest Tech Gadget You Didn’t Know You Wanted

    May 25, 2017

    For the first time in my AV career, I made an impulsive decision and purchased a demo unit. Weeks later, when the first units shipped, instead of installing it at the shop, I hung it in the dining room at my home. Almost a full year later, I am still in love with it. 

  • Making the Case for the ‘Technologist’

    May 11, 2017

    Beyond integrating itself, you are watching how the industry changes and is morphing. Other terms become limiting, especially looking at the fast pace of change in the technology sector. A technologist tells someone what today is and what tomorrow may become. We are no longer “the home theater guys.”

  • Creating our Perfect Livable Home Theater

    April 13, 2017

    I have been a Sony girl my entire life.  Starting in this industry back in the early 2000s, Sony was an easy sell.  However, in 2014 I composed a blog titled “The End of My Love Affair with Sony." But, then, last year they launched their Z series, dubbed the best TV they have ever made. My interest was piqued.

  • My Experience with a Magic App Called Yonomi

    March 30, 2017

    As I’m preparing dinner I ask Alexa “Alexa, when will you work with Sonos.” It was mostly a joke, except to my surprise, she comments, “I am not sure how to help you with that, but if you would like I can have a customer service representative contact you.” So began my journey down a surprising little rabbit hole. 

  • Three Stories of Technology Fails, and Why It Matters

    March 15, 2017

    We, as an industry, need to let our clients know that technology is less than perfect, but what we can provide is the priceless answer in their time of need. Here are three stories of when technology has failed, and why it matters.

  • Lessons Learned from Personal Service Success

    February 16, 2017

    Recently I've been trying out services with a magical business model. They don't have the cheapest product, and it's not available at Walmart or on Amazon. They profit by taking care of the client, by making them feel most important, and selling them a quality product. How can we, as home technology professionals, weave the same magic?

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Photo GalleriesMore Galleries >
BP900 Family

The full BP900 speaker family

Full Shot

BP9060 Bipolar Tower Speaker

At the Base

A close up of the base of Definitive Technology’s BP9060 and its height-channel module

Logo Glamor

The iconic Definitive Technology logo.

From Above

Looking down at the Definitive Technology BP9060 Bipolar Tower Speaker

At Home

An example of the BP9060 speaker towers at home.

CS9080

The CS9080 component center channel speaker

CS9080 2

The back panel of the CS9080

CS9080 3

A width up shot of the CS9080

A90

The A90 component height modules

A90 Integrated

The A90 height module integrated with the BP9060 tower speaker