Author Profile
Heather L. Sidorowicz

Heather L. Sidorowicz

Heather L. Sidorowicz is the president of Southtown Audio Video in Hamburg, NY.

  • Three Stories of Technology Fails, and Why It Matters

    March 15, 2017

    We, as an industry, need to let our clients know that technology is less than perfect, but what we can provide is the priceless answer in their time of need. Here are three stories of when technology has failed, and why it matters.

  • Lessons Learned from Personal Service Success

    February 16, 2017

    Recently I've been trying out services with a magical business model. They don't have the cheapest product, and it's not available at Walmart or on Amazon. They profit by taking care of the client, by making them feel most important, and selling them a quality product. How can we, as home technology professionals, weave the same magic?

  • Crestron Reinvesting in Residential Market

    February 02, 2017

    So here is the thing: if you have been in this industry for a while, you've heard of the “Crestron Kool-Aid.” Maybe, you too have experienced it. No other company can woo you with promises of possibilities. 

  • Three Ways Retailers Could Evolve to Avoid Obsolescence

    January 19, 2017

    Last week I brought my 10-year-old daughter to the largest mall in our area. Like most malls, JCPenney, Macy’s, and Lord & Taylor anchor the concrete beast. Sears just announced this location is one of the stores they will be closing. What shocked me, however, was the amount of empty storefronts that once held retailers I’ve known since my childhood. And this is not a local problem...

  • Four Products I Would Love to See at CES 2017

    January 04, 2017

    If you have never been to CES, it truly is an event like no other. However, technology at the show seems to get caught up with jumping forward to the future before fixing the current issues that lie in front of us. Here are four products I wish someone would create and show off at this world-renowned event this year.

  • Winter Storm Tech Failure Was a Reminder for Our Business

    December 15, 2016

    4:48 p.m. on a Tuesday in December, and the City of Buffalo is getting blasted with snow and the wind—a terrible combination. My install team is stuck right in the middle of the metropolis, as are my husband and my sister in law. Why, in today’s technology world, can’t we get these people out of dodge? Why can’t we funnel different cars on different routes?

  • Learning About Atlona’s OmniStream, Firsthand

    November 10, 2016

    Imagine a world where you could distribute 4K video, audio, and control over a standard gigabit network to anywhere. Not just inside a building, but anywhere in the world, with virtually unlimited scalability. 

  • How D-Tools Changed My Company

    November 03, 2016

    Knowing what path you desire is a huge first step, for how can we sail without a direction? I have never been content with just making a living because I know there is something beyond the mountain and the sea. Just knowing the destination sets your course before you begin. For this is the reason, we purchased D-Tools two years ago.

  • Three Keys to Running a Happy and Healthy Business

    October 20, 2016

    Recently I conducted a very informal survey on Facebook asking friends what their definition of success was. Answers varied from “waking up,” to “working to live versus living to work,” to “achieving goals.” No one mentioned being rich, because we all know, money cannot buy happiness. This leaves the quandary: can you run a happy company and not be entirely prof...

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BP900 Family

The full BP900 speaker family

Full Shot

BP9060 Bipolar Tower Speaker

At the Base

A close up of the base of Definitive Technology’s BP9060 and its height-channel module

Logo Glamor

The iconic Definitive Technology logo.

From Above

Looking down at the Definitive Technology BP9060 Bipolar Tower Speaker

At Home

An example of the BP9060 speaker towers at home.

CS9080

The CS9080 component center channel speaker

CS9080 2

The back panel of the CS9080

CS9080 3

A width up shot of the CS9080

A90

The A90 component height modules

A90 Integrated

The A90 height module integrated with the BP9060 tower speaker