Author Profile
Henry Clifford

Henry Clifford

Henry Clifford is president of Livewire (, an integration firm in Richmond, VA.

  • An Open Letter to the Employee Who Got Away

    August 14, 2017

    You may remember that I had a key employee put in his notice a few months ago. If you read that story, then I left you in suspense as to whether I was able to convince that employee to stay. I didn't want to admit it it at the time, but he did leave the company, despite my best efforts to keep him.

  • Is Amazon Uberizing Our Workforce?

    July 31, 2017

    Uber figured out the barrier to entry into the taxi industry boiled down to a simple question: “Do you own a car?” The rest is history. As we ponder disruption and the democratization of workers into a “gig” economy, the next logical question is: when will the gig economy come for the CEDIA space?

  • How I Found a Way to Send My Team to CEDIA

    July 05, 2017

    For a few days of time, it can really boost morale and culture in the organization while investing in your employees. They appreciate it and are better at their work as a result.

  • Don’t Be Second in Line to the ISP

    June 19, 2017

    “Have you seen what we’re doing for our members?” asked the clean-cut DirecTV sales rep in our local Costco. I’d heard this siren call many times before but never answered. I decided to play along and take a fresh look at the world of Big Cable.

  • 5 Simple Ways to Work Through Friction With Clients

    June 05, 2017

    We recently ran into a billing dispute with a large client. It’s a six-figure dispute. The client feels that we didn’t communicate a change order, and I beg to differ. Who’s right? Does it matter? Has it ever mattered? The perception matters. 

  • Are You Easy to Do Business With?

    May 22, 2017

    Chances are you started your company fueled by a passion for the home technology industry. Over time, your company overcame new challenges by using the tools at hand without stopping to consider long-term customer-facing effects. My own career followed this path, and I wish I’d focused more on delivering excellent customer service earlier. Here are five key areas we focus on to dif...

  • Let It Go, Say ‘Thank You,’ and FeedForward

    May 08, 2017

    Last week, I attended the Virginia Council of CEOs Retreat at The Homestead in Warm Springs, VA. It was a great event set in stunning outdoor surroundings, featuring excellent ideas for improving a company. I learned the importance of letting things go, saying "thank you" more, and feeding forward. Don't worry, I'll explain.

  • Using Design Retainers to Close More Business

    April 24, 2017

    We just won a $60K-plus job without building a proposal. How? We didn’t sell a $60K job; we sold a complete set of drawings on a design retainer. The client is free to shop the plans around to his heart's content. Will he shop it around? Maybe, but probably not. 

  • Lessons Learned from Losing ‘The Big Job’

    April 10, 2017

    I managed to snatch defeat from the jaws of victory last week. We had a great meeting with the client and the builder told me the job would “basically fall into my lap.” Where had I gone wrong?

  1 2 3 4 5 6  LAST 

Photo GalleriesMore Galleries >
BP900 Family

The full BP900 speaker family

Full Shot

BP9060 Bipolar Tower Speaker

At the Base

A close up of the base of Definitive Technology’s BP9060 and its height-channel module

Logo Glamor

The iconic Definitive Technology logo.

From Above

Looking down at the Definitive Technology BP9060 Bipolar Tower Speaker

At Home

An example of the BP9060 speaker towers at home.


The CS9080 component center channel speaker

CS9080 2

The back panel of the CS9080

CS9080 3

A width up shot of the CS9080


The A90 component height modules

A90 Integrated

The A90 height module integrated with the BP9060 tower speaker