Author Profile
John Sciacca

John Sciacca

John Sciacca is one of the principals of Custom Theater and Audio in Myrtle Beach, SC.

  • Physical Media: The Force Awakens

    April 27, 2016

    Physical media seems to have the incredible, third-act staying power of a Rocky movie. Sure, it’s going to get beat to hell over 14 rounds, dragged about and battered in the mainstream, but at the end of the day, it’s gonna dig deep and manage one friggin’ hell of a left hook to come out on top right before the end credits start to roll.

  • What Kind of Caddy Are You?

    April 19, 2016

    The modern caddy and golfer relationship reminded me of our roles with clients. Typically they have little to no idea what they need for their project, but come to us seeking our years of experience to provide the best read on their situation. 

  • Ask The Right Questions, Win the Bid

    April 05, 2016

    Just because your bid might be more expensive doesn’t mean that you will lose the job. This is especially true if you can justify and explain the price and demonstrate your overwhelming expertise.

  • How a ‘Lightning Calibration’ Reignited My AV Passion

    March 22, 2016

    An old friend came to town, and he helped to relight some of my passion and put a charge back into my desire to do good work and leave people with something awesome. He travels the world calibrating ultra-high-end theater systems.

  • Dolby Atmos Turns 50 (Titles That Is). Are You Embracing It?

    March 08, 2016

    As of March, Dolby hits 50 Atmos titles available for the home, including 37 Blu-ray discs and 13 Ultra HD Blu-ray titles. Additionally, there are currently 14 titles available for streaming from Vudu. All of this definitively answers the question, “What is there to watch in Atmos?”

  • Reconnecting with Vinyl

    March 02, 2016

    You’ve likely heard about the resurgence of vinyl, how music lovers old and new are ditching digital and returning to analog turntables to satisfy their aural desires. I personally witnessed this resurgence at my store last week when I had three separate clients inquire about purchasing a new turntable, all within a four-hour period. 

  • Tapping into the Other Network

    February 23, 2016

    We talk a lot about owning the network inside the home—the routers, switches, and wireless products that shuttle the gigabytes of data that make up the modern day home. But our industry has another powerful network that you should be tapping into as well: the people.

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Distributor Opens in Florida

The AHA team cuts the ribbon on the new facility.

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Dealers explore the freshly stocked AHA warehouse

AHA President and GM

Chris Gilray, AHA president, shaking hands with Chad Sharp, the new general manager of the Boynton, Florida facility.

AHA Dealers, Integrators

Dealers and Integrators make inaugural purchases from the newly opened AHA distribution facility.