Some clients are already aware of all the latest gadgets
and tech available; they want it and just don’t have it
yet. But there are still those for whom the specifics of
home control are an unfamiliar realm, even if they
have a vague concept of what can be done.
|Digital Home Technologies’ client thought that having a TV in her bathroom mirror “was a little silly” until she got to experience it first hand. Photos courtesy of scottfincher.com.|
John Goldenne, owner of Digital Home
Technologies, recently installed an ELAN g! System
for a couple living in Geneva, IL. The homeowners,
who work in the HVAC business, did not even own
iPads before the install, though they understood the
benefits of having their HVAC system automated.
“They were both clueless as to what was available.
Another contractor had presented them with a basic
remote system that did not offer much room for
growth,” Goldenne said. “We knew that if
there was a solution to automate the HVAC,
as well as their TVs, they would be interested.
When we included the options for Apple TV,
iPads, and downsizing the quantity of cable
receivers; they started to get excited.”
Digital Home Technologies made a
number of upgrades to the house, including
eight zones of HDMI switching via an Atlona
matrix, Lutron RA2 lighting, Ademco
security, a Dakota driveway probe, and
more, powered by an ELAN g! HC12 control
system with ELAN TS7 and TS2 keypads.
With a system spanning 16 zones of audio,
the homeowners were soon able to deliver
individualized music for each of their moods.
And for the homeowner’s separate “his and hers”
bathrooms, Digital Home Technologies installed
LED TVs in each–also powered by g!–for fully
personalized media enjoyment. This turn out to be
a big hit with “the better half” of the client couple.
“The LED TVs in the bathrooms were the
turning point for her,” Goldenne reported.
She also liked the idea that Digital Home
Technologies eliminated equipment all over the
home and provided a robust wireless network.
“I thought having a TV in my bathroom mirror
was a little silly, but I am really enjoying being able
to watch a program while I am getting ready,” the
client said. “And having a channel assigned to each
of us so we won’t be changing each other’s channel
has been wonderful,” she added.
|According to Digital Home Technologies owner John|
Goldenne (pictured), after an initial
training session and a few weeks of the clients testing their system, they loved it.
After an initial training session and a few weeks of
the clients testing their system, they loved it, according
to Goldenne. “Though they didn’t own any iPads
when we started, they’re now [considering them] the
best tool or toy they’ve had,” he said. “They carry
them everywhere they go. It’s exciting to see clients
trust us and eager to learn new technology.”
According to the wife, her husband likes his new
“toys” around their home. “He enjoys the cameras
and Dakota driveway probe,” she said. “There was
a break-in, and the cameras were able to get an
image of the intruder.”
Digital Home Technologies has been in business
since 1989, and Goldenne believes that repeat
business, responsiveness, and a willingness to tackle
even small projects have enabled the company to
remain successful in the competitive Chicago market.
|The clients like having a channel on the ELAN g! system|
assigned to each member of the household, so they don’t
change each other’s channels. Photos courtesy of scottfincher.com.
“We listen very closely to our clients needs, offer
them several solutions, then provide them with
what they want, not what we want,” he stated.
“The end result on 95 percent of our projects is an
easy-to-use solution, whether it’s a simple all-in-one
remote or a full house system.”
Goldenne said that his company frequently finds
itself in the unfortunate, yet common, position of
repairing competitors’ jobs. “There are a lot of
trunk slammers in the Chicago market,” Goldenne
said. “We are in the service business, and we stand
behind our jobs, even if it means repeat visits to
make it right.”
Goldenne also makes sure to always reply to
emails and phone calls within 24 hours. “I never
turn off my cell phone and am available almost 18
hours a day,” he said. “I don’t think you will get this
kind of service from the big-box stores.”
Digital Home Technologies embraces extensive
marketing–with snail mail, social media, and email
newsletters. Goldenne believes that marketing–along
with the company’s philosophy that “no job is too
small”–has enabled the business to survive through
the tough economic climate of the last four years.
“It’s amazing how many small projects have
turned into large projects,” Goldenne said. “Many
of our competitors will not touch a small project.
They won’t call back. But even the simple one-hour
projects end up being referrals or long term clients.”
Goldenne offers his praise to ELAN for making
the big projects as simple as the small ones. “Once
installed correctly with a robust network, you
cannot beat the reliability and speed it offers,” he
said. “No other system is so brilliantly entertaining
and so well integrated. You have total control
with one simple graphic interface. ELAN g! is the
smartest of the smart home systems.”
Derek Dellinger is web editor for Residential
Systems and avnetwork.com.