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By Heather L. Sidorowicz July 24, 2014
We as a society are finally coming full circle, with big business practices giving way to localized and personalized business. We are in the “Walmart generation,” and while it has been cool to save a buck or two, we are getting sick of just being a number these days. Cheap is cool, but human is better.
By John Sciacca July 23, 2014
If you’ve been in this business for any length of time, say before 2005, then you likely experienced the inverted-V of the blessings, bad times, (hopefully) back-to-blessings period of the economy’s effects on your business. Hopefully through the down time, you did learn some “lessons” that helped you to rebound and ultimately become a better installer, employer, and company altogether. Here are six lessons our company learned during the “bad times."
By Heather L. Sidorowicz  July 17, 2014
As time moved forward and I shouldered more and more responsibility, my husband and I decided it was time to grab destiny by the hand and leap into the abyss of the unknown. Since it is still standing six months later, I’ve decided to make the announcement official.
By Todd Anthony Puma July 16, 2014
I spoke with my friend Mark at Home Theater Advisors to get his thoughts and perspectives on what he wants to get out of the CEDIA EXPO 2014. I want to share his plan with the rest of you. 
By John Sciacca July 15, 2014
As I prepare invoices now, I start running it through a mental filter I like to call WWJD: What Would John (me) Do? Essentially I ask myself, “If I were to get this bill, how would I feel about it?” Would I think it was fair? Would I feel like I was a valued customer? Would I understand why I was being charged for something? Would I want to continue doing business with this company? It’s a pretty simple barometer that often helps me to re-word things, clarify things, and sometimes adjust the price for things.
By Lindsey M. Adler July 10, 2014
HRA was on full display during the recent High Resolution Audio Listening Experience in New York. But it still came as a shock for me to hear an engineer say that he thinks analog “sucks.”
By Heather L. Sidorowicz July 09, 2014
How we handle the installation process both before we ever begin a project and after we hand over the keys to the kingdom greatly determines how these flaws will be felt. Here is how you can attempt to avoid frustration and mass hysteria.
By John Sciacca July 08, 2014
Regardless of your personal take on Sam Adams beer, Jim Koch’s Boston Beer is now the largest craft beer maker on the market with over $600 million in annual revenue and a 1 percent share of the U.S. beer market. What can we learn from this?
By Todd Anthony Puma July 02, 2014
Recently, Crestron Electronics released its CEN-NSP-1 network streaming player. We just received ours and wanted to provide my first reactions to the unit.
By John Sciacca July 01, 2014
Last week several manufacturers, including Onkyo, Integra, Denon, Marantz, Pioneer, Yamaha, and Definitive Technology, announced plans to bring Dolby Atmos home in a variety of ways. As an integrator, here’s what you need to know to be ready for this next frontier in home theater surround.

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3 Reasons Local Business Will Prevail in Today’s Marketplace
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By Heather L. Sidorowicz

Business Lessons Learned from the ‘Bad Times’
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By John Sciacca

What I’ve Learned After Six Months of Owning My Company
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By Heather L. Sidorowicz

A CEDIA EXPO Game Plan for the Middle Market
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By Todd Anthony Puma

Looking at Your Billing Process Through the Client’s Eyes
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By John Sciacca


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