By Heather L Sidorowicz October 09, 2014
Leave your day-to-day troubles behind and travel to an industry business conference or trade show. These conferences get you away from the daily grind and force you to take a step back from your business.
By Heather L. Sidorowicz October 02, 2014
There are products—like TVs, AV receivers, and speakers—that are easy to sell, easy to understand. Then there are products created to improve the world of the custom installer. These products give back only what you put into them.
By Heather L. Sidorowicz September 18, 2014
Is the new iOS life changing? No, but Apple has added some pretty neat features and shortcuts. Here's why you should care: Apple changed our way of life more than once already, and they are cool. You may or may not think so, but many of your clients will.
By Heather L. Sidorowicz September 12, 2014
We may think that the only place to find new commercial products are at shows like InfoComm, but I’m here to tell you there are many on the show floor offering a slew of great new light commercial products.
By Heather L. Sidorowicz September 11, 2014
With "Hyperchange" as the CEDIA EXPO 2014 tagline, the rise of this technology (invisible to our clients) has become the foundation that the rest of our systems live upon. Here are a few companies worth noting as the trend grows, morphs, and changes. (Photo credit: John Staley)
By Heather L. Sidorowicz September 02, 2014
With all the right ingredients in one place, CEDIA EXPO provides the fuel for continued growth and success. Make the most of your time—not only on the EXPO floor but also in the classroom.
By Heather L. Sidorowicz August 28, 2014
How can you, the local AV integrator, close the sale if your price is the same (or maybe more)?
By Heather L. Sidorowicz August 19, 2014
What ripple effect is set into play by a simple purchase of a flat screen from a big box store or a quick click online versus shopping local?
By Heather L. Sidorowicz July 31, 2014
Sometimes you’re offered the opportunity to combine great technology and brilliant minds to create a really cool solution… Immersive video in a $250,000 tractor, why not? You never know where your next great project will come from.
By Heather L. Sidorowicz July 24, 2014
We as a society are finally coming full circle, with big business practices giving way to localized and personalized business. We are in the “Walmart generation,” and while it has been cool to save a buck or two, we are getting sick of just being a number these days. Cheap is cool, but human is better.