Author: Created: 7/31/2008 9:07 AM
By John Sciacca August 26, 2014
If you have a showroom–or a work vehicle–you probably take for granted what it looks like. But maybe you’re overlooking the equivalent of a grossly stained bedspread. Step back and take a walk through your business and really look at it as a customer that is seeing your company for the first time would.
By John Sciacca August 20, 2014
A lesson in customer relationships during a recent business trip to New York City: empowering your employees to be proactive in making a difference and providing or at least suggesting a solution if possible can go a long way to resolving issues. 
By John Sciacca August 14, 2014
I was invited to New York yesterday (August 12) to visit Dolby’s offices—and more importantly, Dolby’s theater—to hear the home version of Dolby Atmos for myself.
By John Sciacca August 06, 2014
Here are some tips on handling customer complaints that I’ve learned from watching an expert over the years.
By John Sciacca July 29, 2014
Having had the “luxury” of working out of a showroom for the past 16 years, I often wonder, if we were opening our business now, would investing in a showroom make the most business sense? Or would a more streamlined approach make us more fiscally successful?
By John Sciacca July 23, 2014
If you’ve been in this business for any length of time, say before 2005, then you likely experienced the inverted-V of the blessings, bad times, (hopefully) back-to-blessings period of the economy’s effects on your business. Hopefully through the down time, you did learn some “lessons” that helped you to rebound and ultimately become a better installer, employer, and company altogether. Here are six lessons our company learned during the “bad times."
By John Sciacca July 15, 2014
As I prepare invoices now, I start running it through a mental filter I like to call WWJD: What Would John (me) Do? Essentially I ask myself, “If I were to get this bill, how would I feel about it?” Would I think it was fair? Would I feel like I was a valued customer? Would I understand why I was being charged for something? Would I want to continue doing business with this company? It’s a pretty simple barometer that often helps me to re-word things, clarify things, and sometimes adjust the price for things.
By John Sciacca July 08, 2014
Regardless of your personal take on Sam Adams beer, Jim Koch’s Boston Beer is now the largest craft beer maker on the market with over $600 million in annual revenue and a 1 percent share of the U.S. beer market. What can we learn from this?
By John Sciacca July 01, 2014
Last week several manufacturers, including Onkyo, Integra, Denon, Marantz, Pioneer, Yamaha, and Definitive Technology, announced plans to bring Dolby Atmos home in a variety of ways. As an integrator, here’s what you need to know to be ready for this next frontier in home theater surround.
By John Sciacca June 24, 2014
We routinely send out letters to prospective clients introducing our company and the services we offer, and one of the lines in that letter says, “Whether you are interested in concert hall sound or movie theater video...” I came up with that line, and I used to love it, as it created a visual that everyone could relate to. But now as I’ve gotten a bit older and gone to several concerts and movies, I’ve come to realize that this visual might NOT be the experience that people actually want.

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