Who is CEDIA?

By Heather L. Sidorowicz | July 30, 2015

The quick answer is that it’s the trade organization CEDIA, that stands for Custom Electronics Design and Installation Association, but who is CEDIA—really?

Core Brands Helps Dealers Combat Internet Sales

By John Sciacca | July 29, 2015

Until Core Brands' new online intellectual property protection program is better established, the company's entire sales team is empowered to step in and make a proactive decision to save a sale and to offer dealers the ability to make the same margin percentage they would if they sold it normally.

Function is Taking a Whole New Form in the Connected Home

By Rich Bira | July 29, 2015

There was a time when most devices for the home looked homogenous. Product manufacturers, quite literally, did not think outside the box: a square or rectangular box. But times are changing, particularly in the world of connected devices and the “smart home.”

Surviving Manufacturer Breakups

By John Sciacca | July 21, 2015

In business as in love, sometimes there comes a point in a relationship when you know that it is just no longer working out any more, and it is time to move on.

Prospect or Die (aka Hunting vs. Farming)

By Henry Clifford | July 17, 2015

This is a cautionary tale. A tale of a company fat and happy with a ton of inbound calls and internet traffic. One day that company decided it wanted to grow. Because it had no outbound sales efforts, this caused a ton of headaches.

Project Pictures are Worth a Thousand Words

By Todd Anthony Puma | July 15, 2015

I went to the jobsite and took pictures of channels with wire in them and channels with conduit in them. I also took pictures of holes cut in sheetrock for pulling wire through a ceiling, soffit, or wall. That way I can pull out my phone and show them exactly what I mean when I describe the work we will be doing.

Jupiter Ascending: Solid Dolby Atmos Effects in a Bad Movie

By John Sciacca | July 14, 2015

With each Atmos viewing, I continue being impressed with how immersive this new format is. Today I listen to Jupiter Ascending, the Wachoswki, umm, no-longer-brothers follow-up to the disappointing but mind-bending graphics and colors of Speed Racer, which was the follow-up to the mostly amazing Matrix-trilogy.

Profiting from ‘Milestone Millennial’ Spending Behavior

By Tim McLain | July 13, 2015

Today’s Milestone Millennials are young adults in their late 20s to mid 30s who are currently reaching major milestones in their lives—landing a job, starting families, and buying homes. They are the leading edge of the Millennial generation, born between 1980 and 2000, and they’re bringing with them a tsunami of purchasing power. 

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