Blogs

5 Reasons to Send Your Sales Team Out on an Install

By Heather L. Sidorowicz | August 26, 2015

Recently we had an issue with a showroom piece that took out some lights at our store and no tech available to fix it. At our weekly meeting, it was proposed that this system is so easy to use that the sales team should be able to make it work. This information was not something I wanted to hear. I know it is terrible; we preach about the simplicity, yet squirm when it is our turn to make it work. 

6 Ways to Market Your CI Business Like a Pro

By John Sciacca | August 24, 2015

Marketing is one of those things that confound many of us. How do you do it? Where do you start? How much should you spend? What’s the most effective approach? How much is too much? How do you track results? 

The Sonos Way of Doing Business

By Todd Anthony Puma | August 19, 2015

Put yourself in the shoes of the companies with which you do business—there is surely a reason they are doing what they are doing. You’ll also have to change, just the way these companies are changing.

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ELAN, Niles-Equipped Home

“With the Niles and ELAN systems in Robert’s new home, there really are no limits,” said Joe Abramo of Custom Automated Solutions.

Front House

“Before automating his entire home, Robert wanted to start small, so we only installed the theater and audio controls, where the Niles Auriel sy...

Back Yard

Abramo has since integrated the homeowner's climate controls, security, surveillance cameras, TV and video, lighting, garage doors, and driveway gates...

Patio

Abramo began installing the Niles Auriel system one week prior to the homeowner's move-in date. Abramo said it only took 30 minutes to install and fiv...

Rack

The homeowner enjoys the ability of the ELAN system to control all of his equipment from one app that he can access anywhere in the world.

Thermostat

The homeowner said he uses less power on climate controls, since he can shut it off when leaving and turn it back on again when leaving work, so it's ...

Theater

“The key is having a good AV/security expert you can trust,” said Robert, the homeowner. “Joe showed me things I never knew existed,...