Creating a Hands-on Experience for Selling Lighting Control

By Todd Anthony Puma | August 17, 2017

Hands-on experience is better than any sales pitch or training session. I have always found it difficult to explain in words and pictures some of the sub-systems we market. Lighting control has long been a category for which clients do not always understand the benefits, but once they have it installed I often hear that they would never go back to “dumb” lighting.

Security Through Obscurity is No Longer An Option

By Michael Maniscalco | August 16, 2017

When it comes to security, our industry has been lucky to have flown under the radar for so long. Unfortunately, cybercrime is becoming a growth industry; recent security breaches have brought new attention to smart home and IoT devices, and the old method of security through obscurity is no longer a viable option.

Terrific Demo Material from Best Sound Oscar Winner, Hacksaw Ridge

By John Sciacca | August 15, 2017

As a movie lover, I always try to watch the Academy Award winning movies for Best Cinematography and Best Sound Mixing as they often look and sound terrific in a well-designed home theater, and can make for terrific demo material. While this post is a bit late in coming, I recently re-watched the recent winning films a couple of times and thought I would share some highlights you can use for your own enjoyment or mine for some good demo material.

An Open Letter to the Employee Who Got Away

By Henry Clifford | August 14, 2017

You may remember that I had a key employee put in his notice a few months ago. If you read that story, then I left you in suspense as to whether I was able to convince that employee to stay. I didn't want to admit it it at the time, but he did leave the company, despite my best efforts to keep him.

An Up-Close Look at Triad's Custom Speaker Process

By Dennis Burger | August 14, 2017

As we were preparing to tour Triad Speakers’ manufacturing facilities in Portland recently, my fellow journalists and I were given a detailed rundown of the company’s completely custom speaker-building process—how a speaker ordered today will typically be shipped in four-to-six days. How this results in very minimal inventory. How the process allows for the sort of customization for which Triad is known.

7 Reasons Your Installer Life is Easier Today Than 15 Years Ago

By Heather L. Sidorowicz | August 10, 2017

Recently, I had to look up my actual start day back in 2002. Here I am 15 years later. It had me thinking of how much the world of AV has changed in that time. Like being the class that first required papers to be printed instead of written, our “graduating class” of the AV world has experienced the analog-to-digital transition. Here are seven reasons that your AV life is easier today than 15 years ago. 

Summer Slow-down: Monetize Your Contacts

By Todd Anthony Puma | August 8, 2017

If you are a little slow this summer, take the opportunity to do some tactical and strategic marketing. A good friend of experienced a lull in his pipeline recently. So, being the former marketing executive that he is, he decided to make some good use of his time and undertook two marketing projects.

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BP900 Family

The full BP900 speaker family

Full Shot

BP9060 Bipolar Tower Speaker

At the Base

A close up of the base of Definitive Technology’s BP9060 and its height-channel module

Logo Glamor

The iconic Definitive Technology logo.

From Above

Looking down at the Definitive Technology BP9060 Bipolar Tower Speaker

At Home

An example of the BP9060 speaker towers at home.


The CS9080 component center channel speaker

CS9080 2

The back panel of the CS9080

CS9080 3

A width up shot of the CS9080


The A90 component height modules

A90 Integrated

The A90 height module integrated with the BP9060 tower speaker