Indy Audio Appoints Caldwell to U.S. Sales

July 26, 2012
Indy Audio Labs, LLC, an Indianapolis, IN based company that designs and manufactures the Aragon and Acurus brands of entertainment electronics, has hired John Caldwell as vice president, U.S. Sales.

Caldwell has served in key executive sales and marketing positions in 12 Volt electronics with Audiomobile, a/d/s/, Kenwood USA, and Curtco’s Car Sound magazine. In the late 1990’s Caldwell broadened his market expertise within home audio/theater and custom installation with Curtco’s Home Theater and CASTLE magazines. He also served as vice president, sales and marketing for McIntosh Labs in Binghamton, NY. Through the founding of his own companies in 2000, John successfully brought several new luxury class AV brands to North America.

Caldwell will continue to own and manage his own company, Grace Motif, Inc., concurrent with his responsibilities at IAL.

According to Indy Audio Labs (IAL) CEO and co-founder, Rick Santiago, “John joins us at a time in our company history with two highly-regarded made-in-US brands, Aragon and Acurus, successfully re-launched. Our biggest challenge now is to grow our distribution and tell our story. These products have been engineered to be market-leading in value and control capabilities and they’re built right here in Indiana. John’s industry connections and extensive experience in high-end specialty brand growth will provide us with the strong sales leadership we’ll need to become a leading player in modern, high-performance home entertainment electronics.”

“I’m excited about IAL’s talented team, strong brands, and innovative technology roadmap," said Caldwell. "It’s a great story and a solid company. We are targeting the development of smart high fidelity system solutions that fully leverage all of today’s technology with seamless control to fuel our growth. Our Signature dealers can expect an aggressive business support program that will help to ensure their position as experts in the markets we serve.”

Indy Audio labs is now shipping it’s line of two, five and seven-channel Acurus high-power, networked amplifiers as well as the first mono block and two-channel amps from Aragon, all featuring onboard web-server-based networking capability. IAL will be exhibiting its new products in booth 1131 at CEDIA Expo in Indianapolis, IN on September 5-8, 2012.

Aragon and Acurus sales inquiries from U.S. retailers, electronics systems contractors, or sales reps should be directed to John Caldwell at or through the main sales address

Sales inquiries from distributors, retailers, and electronics systems contractors located outside the U.S. should be directed to Indy Audio Labs International rep firm, American Tradco, via Sheldon Combs at American Tradco

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