Harary Venture Takes Green Stamp Up a Notch
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| The EVA SCR400 is a fullfeatured dock radio designed to deliver high performance from a compact size while over half the materials used are recyclable, renewable, and biodegradable materials. |
With news last month that audio industry veteran
Eli Harary was launching a new luxury brand called
AudioXperts, a few details of what the first products
would look like trickled in, including an eco-friendly
tabletop line that takes the green trend a bit beyond
what other environmentally marketed products do.
The EVA music systems were designed to deliver
high performance from a compact size and maximize
the use of recyclable, renewable, and biodegradable
materials. As far as using earth-friendly materials
goes, “well over half of the materials used in our
EVA family of products are made from renewable
resources,” Harary told Residential Systems.
These materials include a natural, woven wool
external cover, accented by bamboo wood parts.
“We specifically chose bamboo because, compared
to other wood materials, it is a considerably more
renewable resource and does not nearly affect the
worldwide CO2 as the use of other materials,”
he said. “The internal cabinet structure of the
speakers is also created with an eco-friendly plant
starch-based bio-plastic rather than wood.”
Bringing a new product to market that simply
uses the energy efficiency tag to consider itself
eco-friendly was not the goal for AudioXperts.
In fact, the decision to make tabletop speakers its
eco-line was based on the category’s potential for
maximizing renewable resources in the design.
“The product idea was generated around the
notion of developing an audio solution that used
as much renewable and eco-friendly material as
possible. I arrived at the conclusion that it would
be possible to apply this goal to small table-top
products, and the design process moved forward
from there,” Harary described. “We identified
several materials that we felt would be easily
recognizable as eco-friendly by most people and
started to fashion the products around those. As
we began the engineering effort, each step was
reviewed to see what environmentally-friendly
materials could be substituted for traditional parts.”
It’s not just the strong eco foundation for the
EVA family that aims to distinguish the tabletop
audio solutions from others in the crowded
category. “EVA’s eco-friendly features are certainly
an important element of the product line, as is
the speakers’ compact size,” Harary added. “In
developing EVA, we also were troubled by all of the
‘stereo’ products that were being made available to
the consumer, and none of them offered the ability to
get any true stereo separation, so for the majority of
the EVA products there are ‘plus’ channels available
to help create a true stereo listening experience.”
The other products from AudioXperts are all
designed to address other specific issues in the
market, so while they don’t directly focus on ecofriendliness,
“all of our electronic based products
will meet the most rigorous standards on power
consumption,” Harary said.
EVA models include a dock FM radio with
Bluetooth, a dock FM/DAB+ radio with Bluetooth,
and a dock speaker with Bluetooth. All feature a
woven wool cover and bamboo case, touch controls,
Bluetooth audio streaming with the CSR aptX
codec, a digital optical connection for adding an
Apple Airport Express, and an expansion port for an
optional +Channel Speaker.
Filling a Market Gap
in Luxury Audio
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| Eli Harary |
In addition to the EVA tabletop
line, AudioXperts’ product launch
includes two other product
categories all targeting a specific
gap in the luxury audio product
market.
“It is our belief
that the
quality-driven,
luxury customer,
that appreciates
superior performance
and quality
design in a
product that is
also simple to
use, is being vastly
under-served,” said Eli Harary,
AudioXperts president.
Encased in a sleek and simple
smoked glass and aluminum
enclosure, the 4TV Model 2112
virtual surround sound console
is a complete, one-piece, high
performance 2.1 channel music
and surround sound system
that is designed to eliminate
confusion, chaos, and clutter.
A built-in subwoofer provides
powerful bass in a one-piece
solution.
The Korners is a range of
high-performance component
loudspeakers and subwoofers
that truly integrate into a living
space. The loudspeakers are
super slim in design and high
quality in sound. The Korners
speaker is tailor made to fit
comfortably in the corner of any
room and fill the surrounding
space with high performance
sound.
The EVA line consists of the
EVA SCR400, a full-featured dock
radio, and the EVA BLU, a stereo
portable Bluetooth speaker.
–LA