At its core CEDIA EXPO has always been
about relationship building and peer-to-peer
networking. And while high show attendance
enhances that experience, the measure of
EXPO’s success should not be based solely on
numbers. I believe that our annual convention
still plays a vital role in our industry’s longevity
and that its current challenges are simply a
reflection of the evolving nature of our business.
Though the pathway to my over-booked
appointment schedule at CEDIA EXPO was
rarely crowded, most of the booths I visited were
actually quite busy with owners and top-level
sales people from veteran integration companies.
I heard a complaint or two about low turnout,
but mostly I was told that traffic had been good
or great at various booths.
For me the bigger story was what type of trade
show CEDIA EXPO has become in recent years.
Once primarily an AV or home theater event,
CEDIA EXPO has morphed into a “solutions
provider” show. Speaker manufacturers and
video projector companies remain important
participants in EXPO, but the overarching
theme of the event is now about fixing problems
that seem to be inherent in even the best of new
technologies and, of course, figuring out ways to
get disparate products to play nicely together in
a large integrated system.
My dad, a high school teacher with an
everyman’s fascination with consumer electronics,
no longer sees CEDIA EXPO as the cool place
where he can ogle new TVs and spectacular
home theater displays. He still enjoys showing up
for a half a day to pick up a free screwdriver or
flashlight, but the thrill is definitely gone for him,
and that’s just fine. CEDIA EXPO is not designed
for consumers or even the consumer press. Our
trade show, which was once more like a mini
CES, has changed into a true “trade show,”
in that in caters to a “trade” rather than massmarket
sensibilities.
It’s the role of our trade to find robust home
networking technologies and reliable ways to
extend digital audio and video signals over
long distances throughout a house. And more
and more it’s also about understanding where
wireless AV technologies are a good fit for a
client, figuring out the best ways to store and
access troves of digital content, and how best to
trigger home automation through smartphoneinspired
features such as voice recognition and
near-field communication. And, of course,
it’s still about providing the most over-the-top
entertainment experience possible in the home.
Our industry has changed and CEDIA
EXPO is changing too. But our annual trade
show has always been about making consumer
electronics work together better. That’s more
true now than ever before.