The home technology business is tough to
shake. Just when you think your time has
run out in this industry, an inspiring new
opportunity comes along and sucks you right
back in. Lately, a growing number of once
phased-out high-profile executives have found
ways to return with innovative products and
concepts for the future.
For example, former Boston Acoustics
executive Eli Harary returned a few months
ago with AudioXperts and its eye-catching take
on speaker design. His start-up eschewed more
traditional in-wall and on-wall speakers for
creatively designed high-performance tabletop
docking audio products, component speakers,
and under-TV speakers, some of which were
made from eco-friendly materials.
And right before CEDIA EXPO, long-time
Lutron director Jeff Zemanek made a move to
G2i, a company founded by Reed Stevens, that
re-thinks how home integration can be tackled
for a broader market. The company will offer
exclusive dealer territories, a monthly recurring
revenue stream from service contracts, and
a turnkey system that offers strong margins,
works out of the box without programming, and
delivers “high-quality products at a price point
not available before.”
Shortly after CEDIA EXPO, former Niles
colleagues Frank Stearns and Mike Detmer
reunited at NuLEDS, an LED lighting
manufacturer with its sights set on the CI
channel. I never doubted that both would find
ways to reconnect to the CEDIA community
in some way, but LED lighting is a refreshing
surprise from two men who have spent most
of their careers in audio. The move, however,
brings instant credibility to the LED lighting
category as a potential growth opportunity for
integrators.
Then there was former CEDIA CEO Utz
Baldwin returning to the home control business
with a forward-looking concept called ube. His
company’s product, called “myube,” is being
designed less for the typical CI-channel “estate
home” client and more for homes that cost in the
$300,000 price range.
According to Baldwin, myube requires no
central controller, no bridge, and no dongle to
operate. It simply works with a smart phone
and WiFi. The company’s software as a service
(SaaS) monitors the status of devices, so a
consumer can know what is connected to the
network, how it’s configured, and how family
members are interacting with devices in the
home. The product is still in beta, but it’s notable
for its broader market reach and lack of focus on
the integration community.
With the rapid pace of technology evolution,
there’s no telling where our industry is headed
and what role integrators will play, but it’s
reassuring to see many of its veteran leaders
doubling down on the future of home technology
integration in new and innovative ways.