In May 2011 URC director of business development Mitchell Klein said that his company’s new Total Control line of IP-based AV distribution products would require a new training program built “from the ground up,” as the company expanded beyond its core remote control business. A year later, that’s exactly what the company has in place, with its three-day “Mission: Control” training sessions already offering dealers first-hand education of the new line and applications, specific instructions for configuring a Total Control system, and hands-on programming and installation opportunities.
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| URC’s first home theater processor, called the DMS-AV, is a 7.1 processor (125 watts x 7) that upconverts to 1080p and shares all inputs from the network. |
Most of the Total Control line is now shipping
to dealers (there are many systems already
installed in the field), though there are more new
products being added throughout the year. The
newest additions include URC’s first home theater
processor, called the DMS-AV, the DMS-1200
8-zone multi-zone amplifier, and the MRX-4IR,
which converts Wi-Fi (b/g) to IR for hard-toreach
components (a TV over a fireplace) where
you can’t get an Ethernet cable.
The DMS-AV may be the most impressive of
these introductions thus far. It was designed, in
part, by an engineer who worked for many years
at B&K, with the goal of seamlessly tying the home
theater to the rest of a housewide audio distribution
system. Its 7.1 processor (125 watts x 7) upconverts
to 1080p and shares all inputs from the network.
All analog units are accessible in the receiver; the
processor even has a Phono input that enables the
output of a turntable to be streamed around the
house. The DMS-AV features built-in calibration
software and a sleek industrial design with no
buttons on the front–only a volume knob.
Although Total Control is network-based with a
focus on TCP-IP, some devices use Wi-Fi or URC’s
2.4 GHz RF to enable wireless access where hard
wiring is not practical. Klein pointed out that Total
Control system is DHCP-capable, but emphasized
the need to assign static IP addresses with MAC
filtering will guarantee the quickest response time
and reduce the likelihood of network crashes when
streaming CD-quality audio over the network.
One of the selling points of Total Control is the
speed with which a system can be programmed. A
full design, which could consist of up to 32 zones
of music with full home theater integration, takes
a matter of hours to program, rather than days or
weeks.
>Empowering
Clients,
Rewarding
Dealers
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| Mission: Control training last month in Harrison, NY |
URC remains committed to a
Total Control programming
architecture that is flexible
enough for customization yet not
to the point of over-complexity.
Total Control empowers
the end-user to make his own
scheduling changes to timed
events designed into the system
as macros. A programmer would
build each of these macros into
the system, but it would be
up to the end-user to set their
schedule and make changes as
they wished.
URC also is offering a Software
Developer’s Kit (SDK), which
pays URC direct dealers a fee
for creating their own two-way
modules for non-URC devices to
work with Total Control.
Just as notable is URC’s new
Master Dealer program, which
rewards Total Control direct
dealers not only for their sales
numbers (based on the size of
the company) but also on their
continuing education on the
product.
–JG