If you were asked to define how you ensure a great experience for your clients, how would you reply?
They say the first step to recovery is admitting that you have a problem.
If you are a maker of a DIY product, there’s ample opportunity for partnerships here. But if you’re looking for sustainable success with a professional channel, then there a few key things you should understand.
I recently finished a book titled Deep Work by Cal Newport.
Admit that you’re in the service business. Understand service is not the transactional side of your business, but the manner in which you conduct those transactions.
The most common complaint I hear from dealers is, “The business isn’t fun anymore.”
I’ve visited dozens of dealerships that had installed a theater and vignettes in years past, and for the most part, their demo facilities were either hobbled, in disarray, or sheepishly converted into temporary storage rooms.
Client expectations have intensified in the past decade, putting increased pressure on your margins, workmanship, and timeliness.
In 2008 Tiffany & Co’s stock traded
around $26 a share, down from a 20-
year high of $57 a year earlier.
Certainly the greatest challenge in the CI business is a healthy labor return on investment (ROI). I maintain that manufacturer suggested retail price (MSRP) and its attendant product margin is this industry’s red herring.
The full BP900 speaker family
BP9060 Bipolar Tower Speaker
A close up of the base of Definitive Technology’s BP9060 and its height-channel module
The iconic Definitive Technology logo.
Looking down at the Definitive Technology BP9060 Bipolar Tower Speaker
An example of the BP9060 speaker towers at home.
The CS9080 component center channel speaker
The back panel of the CS9080
A width up shot of the CS9080
The A90 component height modules
The A90 height module integrated with the BP9060 tower speaker
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