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Is it Time to Rethink the Showroom?

By Ira Friedman | June 9, 2015

I’ve visited dozens of dealerships that had installed a theater and vignettes in years past, and for the most part, their demo facilities were either hobbled, in disarray, or sheepishly converted into temporary storage rooms.

Consumers Despise Middlemen

By Ira Friedman | February 6, 2014

I needed a new computer for my home recording studio (I run ProTools), so I worked with a consultant at Guitar Center who was more than happy to sell me an iMac.

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space ...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...

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Working to retrofit an existing AV system with a wide assortment of existing equipment spread throughout a 10,000 square-foot residential space is not...