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DIY Manufacturers: Meet Us in the Middle

By Jason Griffing | November 30, 2016

If you are a maker of a DIY product, there’s ample opportunity for partnerships here. But if you’re looking for sustainable success with a professional channel, then there a few key things you should understand.

Forward-Facing Customer Service

By Ira Friedman | November 30, 2015

Admit that you’re in the service business. Understand service is not the transactional side of your business, but the manner in which you conduct those transactions.

Is it Time to Rethink the Showroom?

By Ira Friedman | June 9, 2015

I’ve visited dozens of dealerships that had installed a theater and vignettes in years past, and for the most part, their demo facilities were either hobbled, in disarray, or sheepishly converted into temporary storage rooms.

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Nick Collins

Retired Green Bay Packers safety Nick Collins enjoys using his home’s 13 TVs to watch multiple football games simultaneously, supplied by the EL...

The Collins Patio

The music doesn’t stop when the family goes outside–the patio and pool area also feature ceiling and landscape speakers.

The Collins Home Theater

The home theater is equipped with a Sim2 projector, 123-inch Stewart screen, and a Dolby Atmos system featuring KEF THX-certified speakers and subwoof...

The Bar

The home features plenty of audio throughout, with 19 separate zones featuring in-ceiling speakers and subs from Origin Acoustics and SpeakerCraft.