Marketing Measures

The Power of Preparation

By Pete Baker | October 31, 2016

What will you do to prepare for your next encounter with a new client? How will you separate yourself the competition? Are you ready to divert a storm?

Properly Valuing Your Services

By Pete Baker | August 29, 2016

When I owned my integration business, I was regularly asked how competitive my prices were, if my prices were similar to those online, if I would match the prices of big-box movers, and if it was better for the clients to purchase a device themselves and have me install it.

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BP900 Family

The full BP900 speaker family

Full Shot

BP9060 Bipolar Tower Speaker

At the Base

A close up of the base of Definitive Technology’s BP9060 and its height-channel module

Logo Glamor

The iconic Definitive Technology logo.

From Above

Looking down at the Definitive Technology BP9060 Bipolar Tower Speaker

At Home

An example of the BP9060 speaker towers at home.

CS9080

The CS9080 component center channel speaker

CS9080 2

The back panel of the CS9080

CS9080 3

A width up shot of the CS9080

A90

The A90 component height modules

A90 Integrated

The A90 height module integrated with the BP9060 tower speaker