Marketing

The Science Behind Improving Your Sales

By Mike Detmer | August 28, 2015

Regardless of whether you’re selling residential entertainment and automation systems or painting a masterpiece, there are scientific techniques that can lead you to artistic results.

Three Formulas to Master Sales

By Mike Detmer | October 8, 2014

I know that many residential systems integration professionals feel like artists from time to time, but if you want to grow your business effectively, take a stab at practicing these three proven formulas to mastering sales.

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ELAN, Niles-Equipped Home

“With the Niles and ELAN systems in Robert’s new home, there really are no limits,” said Joe Abramo of Custom Automated Solutions.

Front House

“Before automating his entire home, Robert wanted to start small, so we only installed the theater and audio controls, where the Niles Auriel sy...

Back Yard

Abramo has since integrated the homeowner's climate controls, security, surveillance cameras, TV and video, lighting, garage doors, and driveway gates...

Patio

Abramo began installing the Niles Auriel system one week prior to the homeowner's move-in date. Abramo said it only took 30 minutes to install and fiv...

Rack

The homeowner enjoys the ability of the ELAN system to control all of his equipment from one app that he can access anywhere in the world.

Thermostat

The homeowner said he uses less power on climate controls, since he can shut it off when leaving and turn it back on again when leaving work, so it's ...

Theater

“The key is having a good AV/security expert you can trust,” said Robert, the homeowner. “Joe showed me things I never knew existed,...