Sony Discusses 4K, New Ultrabook, and Glasses-Free 3D

Jun 15

Written by: Michael Heiss
6/15/2012 6:36 AM  RssIcon

While the attention of the consumer electronics world last week was mostly focused on news in the console gaming world from E3, the presence of a large contingent of CE press in Los Angeles gave Sony the opportunity to hold a briefing on the other parts of its consumer and professional product portfolios. Residential Systems was part of the small group of journalists invited to the Sony Studios lot in Culver City to meet with Sony executives including Sony Electronics president Phil Molyneux.

Although the focus was mostly on CE, the event began with a tour of Sony’s new Digital Motion Picture Center. Now officially open, the Center serves as a showcase for high-resolution 4K image technology from capture through editing and production workflow out to display. Among the products demonstrated was Sony’s F65 CineAlta 4K digital movie camera, which is billed as the world’s first cine camera with a 20-megapixel, 8K image sensor. Sony claims more than 400 pre-orders for the $65,00 camera, and the screening of a special demo presentation and live use on the sets of the Center showcased its exceptional performance.

Perhaps the best part of the Center is the fact that you don’t need to be part of an exclusive tour to take advantage of the training it offers. Training sessions of 4K will be held each Wednesday for at least the next two years for anyone who is interested in 4K. For more information, contact the Sony Digital Motion Picture Center at SonyDMPC@am.sony.com.

Transitioning to the event’s CE focus, mention was made of the current availability of the VPL-VW1000ES Home Theater E3 projector and the BDP-S790 Blu-ray player that features scaling to 4K. Beyond the front projector, and, of course, cinema projectors, Sony does not offer any other 4K display products at this time, though when asked about plans for 4K SLRs or flat-panel displays as well as 4K program distribution Molyneux hinted that they were in the offing but declined to provide more details other than that, “We’re not looking at a lengthy horizon.”

For the short term there were some interesting product introductions, including “mirrorless interchangeable lens SLRs,” where Sony claims the top U.S. market share to go along with a 60 percent share of the traditional camcorder market and a 43 percent overall camcorder share including MP4 models. Among the new camera models is the 16.1MP, NEX-F3 to be available this week with a 3x zoom and a variety of high-end features such as optical image stabilization and AVCHD recording with full 1080HD along with a built-in flash and 180-degree 7.5 cm viewfinder and greatly improved battery life up to 450 shots on one charge.

Other new camera products previewed at the roundtable included a waterproof camcorder with full HD and AVCHD recording to appear in July for $699 and the RX 1000 CyberShot with a 20mp image sensor that will retail at $650.

With this being the 15th anniversary year for Sony’s line of VAIO computers, the introductions included a 13.3 Ultrabook, and perhaps more interesting to the custom installation client, an “all-in-one” based around a 24-inch high-resolution display with PIP that makes multi-tasking easier, as you can view an HDMI input from an external source and the PC’s activity on the screen at the same time. There also will be an auto-stereoscopic “glasses-free” 3D option for the “L Series” models later this year.

Beyond the products and studio tour, the main purpose of the roundtable was for Sony’s Molyneux to speak with the press and take their questions on hot topics in the electronics industry. The discussion was wide ranging and covered a broad array of technical, product and marketing topics.

Addressing 3D, Molyneux expressed satisfaction with the current sales direction while at the same time offering that large-screen glasses-free displays would be important to the long-term future of 3D for consumers. Sony continues to work on that technology, as demonstrated at CES, but did not comment on any launch timing. Sony also is continuing development of the micro-LED-based CrystalVision display technology shown back in January at CES and pointed to the Sony Broadcast “Trimaster” OLED monitors as evidence of the company’s work in that area. However, not hard product plans, pricing, or introduction date was given for either of those technologies, either.

On the retail sales side, a great deal of attention was given to the favorable initial results with Sony’s “Strategic Investment Program” that “rewards retailers who properly support Sony products” with better margin. Given the highly competitive nature of Sony’s core TV business, the number of SKUs is being cut by half as the company works with retailers to find the right product mix, with an increasing focus on premium models. On the retail floor, Sony will expand its “golden space” exclusive “shop-in-shop” areas to more retail chains such as Fry’s.

With regard to Sony’s own retail outlets, it will expand the number of smaller “boutique” Sony Stores that are about half the size of the current 5,000 square foot stores.

Tags:
Categories:

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Security Code
CAPTCHA image
Enter the code shown above in the box below
Add Comment   Cancel 

 

Archive
<May 2015>
SunMonTueWedThuFriSat
262728293012
3456789
10111213141516
17181920212223
24252627282930
31123456
Monthly
May 2015 (10)
April 2015 (15)
March 2015 (14)
February 2015 (11)
January 2015 (16)
December 2014 (12)
November 2014 (10)
October 2014 (19)
September 2014 (21)
August 2014 (13)
July 2014 (15)
June 2014 (12)
May 2014 (12)
April 2014 (14)
March 2014 (15)
February 2014 (14)
January 2014 (24)
December 2013 (11)
November 2013 (12)
October 2013 (15)
September 2013 (19)
August 2013 (18)
July 2013 (19)
June 2013 (12)
May 2013 (18)
April 2013 (17)
March 2013 (13)
February 2013 (16)
January 2013 (26)
December 2012 (9)
November 2012 (11)
October 2012 (16)
September 2012 (11)
August 2012 (15)
July 2012 (13)
June 2012 (8)
May 2012 (9)
April 2012 (10)
March 2012 (7)
February 2012 (11)
January 2012 (14)
December 2011 (5)
November 2011 (12)
October 2011 (8)
September 2011 (4)
August 2011 (7)
July 2011 (11)
June 2011 (12)
May 2011 (8)
April 2011 (6)
March 2011 (9)
February 2011 (10)
January 2011 (9)
December 2010 (4)
November 2010 (7)
October 2010 (4)
September 2010 (9)
August 2010 (7)
July 2010 (8)
June 2010 (12)
May 2010 (6)
April 2010 (8)
March 2010 (10)
February 2010 (11)
January 2010 (1)
December 2009 (6)
November 2009 (6)
October 2009 (11)
September 2009 (6)
August 2009 (4)
July 2009 (4)
June 2009 (5)
May 2009 (7)
April 2009 (9)
March 2009 (7)
February 2009 (9)
January 2009 (8)
December 2008 (9)
November 2008 (6)
October 2008 (7)
September 2008 (7)
August 2008 (3)
July 2008 (5)
May 2008 (1)
April 2008 (4)
March 2008 (3)
February 2008 (5)
January 2008 (2)
November 2007 (1)
October 2007 (4)
September 2007 (2)
August 2007 (3)
July 2007 (4)
June 2007 (6)
May 2007 (6)
April 2007 (4)
March 2007 (4)

 

Skip Navigation Links.
Skip Navigation Links.
download

7 Pros and Cons of Adding Commercial AV to Your Business
Read More»
By Heather L. Sidorowicz

Get Your Copy of Dolby's Latest Atmos Demo Disc
Read More»
By John Sciacca

You Need to Be Human in This Digital World
Read More»
By Heather L. Sidorowicz

With New Technology, Best is Always Better Than First
Read More»
By Todd Anthony Puma

Work It! A Running Playlist to Get You Through Your Day
Read More»
By John Sciacca

Slide Show
Slide Show

Audio Video Systems, Plainview, NY
Slide Show

Station Earth, Fergus, Ontario, Canada
Slide Show

Audio Command Systems, Westbury, NY
Slide Show

Evolution Video and Sound, Calgary, Alberta, Canada
Wii Games For Kids Under 4
Read More»
Swtor2credits extra 5% bonus gold swtor for summer sale is waiting for you
Read More»
the opponent Rey Maualuga Jersey
Read More»
makeup gift Rob Havenstein Jersey
Read More»
Bruce Smith Throwback Jersey
Read More»
tournament Odell Beckham Jr Kids Jersey
Read More»
Glenn Howard of Coldwater
Read More»
It is necessary to see an optotric physician
Read More»
Fisher has played more playoff games than anyone in history
Read More»
be wasted Blake Bortles Womens Jersey
Read More»