Lessons Learned From My First Official CES

Jan 17

Written by: Heather L. Sidorowicz
1/17/2013 11:58 AM  RssIcon

This year I was fortunate enough to attend the Consumer Electronics Show under a press pass. The show was a mass barrage of audio and video—overwhelming at some points. It was a sea of people, products, and technology, and it is still penetrating my dreams. After trudging the floors, hotels, press events, and people, (and surviving), I have created a list of what I learned as the new girl (press girl) on the block.
 
 
 
 
Read the Emails: A few weeks before the show, the emails began. I’m used to sorting through a few emails a day, but this was a horse of a different color. They just kept coming. Each one promising the greatest new technology that there ever was. Eventually, I couldn’t keep up and started deleting them. Newbie mistake! I later found out, that sorting through these, and taking note would tell you “where” you wanted to be and “what” you should be covering.
 
Some also contained ‘passes’ which are the equivalent to a ‘Fast Pass’ at Disney. Not printing or bringing these along resulted in very long lines to get into press events and announcements.
 
Find a Posse: I will admit I am a bit astonished by some of the veterans in this business, press and otherwise. Being a female in a male dominated business, you form a thick skin. I was ready to don it, but did not have to. Special thanks to John Sciacca, Darryl Wilkinson, and Dennis Burger for being kind and showing me the ropes. Without them I would still be wandering around Vegas—lost in the abyss.
 
Bring a Laptop: Thinking of all the steps I would be taking, I had decided to bring my iPad and a Bluetooth keyboard instead of my heavier laptop (an older MacBook). This backfired in a serious way when the keyboard didn’t turn off and locked my iPad rendering it completely useless for the rest of the trip. Thank you kindly to my editor, Jeremy Glowacki, for taking my articles written in all thumbs from my iPhone. (I’m still holding my head in shame).
 
CES Is NOT CEDIA: After years of attending CEDIA, I’m pretty comfortable with it. For example, you can go back to the same booth more than once. Not true at CES. It’s huge. It’s bigger then huge. Plan well; cover each area well so you won’t find yourself having to go back. I should have studied the map!
 
Plan Better: On Tuesday night I believed I could skip to more than one event. I did eventually get to my final destination—an hour late. Leave yourself plenty of time to get from one place to another, and then add an additional hour. Thinking you can just jump in a cab is a joke. The cab line alone can be up to an hour. (Another reason to find a posse—they can convince you of other forms of transportation like the monorail! Which saved me loads of cash).
 

How Tech_Chi (my twitter handle) get’s her Chi back!
 
Get OUT: So how did I survive CES and Vegas for a week? I left! I took an extra day with my husband; we rented a car and drove to the Valley of Fire. It was wonderful and quiet. We were outside all day without technology. It provided balance to the rest of the trip. I highly recommend it.
 
So CES 2013 has come to a close and I’m still processing everything I saw. It will be interesting to watch some of these new products come to market and see where the future leads us. Now its time to focus the company on this years success!



Heather L. Sidorowicz
is project manager/designer for Southtown Audio Video in Hamburg, NY.
 
 
 
 

Tags: CES
Categories:

1 comment(s) so far...


Gravatar

Re: Lessons Learned From My First Official CES

First off, you're welcome! Was my pleasure to show you around.

Second, told you you should have read this... A CES prep guide:

johnsciacca.webs.com/apps/blog/show/11892949-lessons-learned-from-my-7th-ces

Don't worry; you'll have another chance next year to try and win CES again...

By John Sciacca on   1/17/2013 1:21 PM

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Security Code
CAPTCHA image
Enter the code shown above in the box below
Add Comment   Cancel 

 

Archive
<November 2014>
SunMonTueWedThuFriSat
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456
Monthly
October, 2014 (19)
September, 2014 (21)
August, 2014 (13)
July, 2014 (15)
June, 2014 (12)
May, 2014 (12)
April, 2014 (14)
March, 2014 (15)
February, 2014 (14)
January, 2014 (24)
December, 2013 (11)
November, 2013 (12)
October, 2013 (15)
September, 2013 (19)
August, 2013 (18)
July, 2013 (19)
June, 2013 (12)
May, 2013 (18)
April, 2013 (17)
March, 2013 (13)
February, 2013 (16)
January, 2013 (26)
December, 2012 (9)
November, 2012 (11)
October, 2012 (16)
September, 2012 (11)
August, 2012 (15)
July, 2012 (13)
June, 2012 (8)
May, 2012 (9)
April, 2012 (10)
March, 2012 (7)
February, 2012 (11)
January, 2012 (14)
December, 2011 (5)
November, 2011 (12)
October, 2011 (8)
September, 2011 (4)
August, 2011 (7)
July, 2011 (11)
June, 2011 (12)
May, 2011 (8)
April, 2011 (6)
March, 2011 (9)
February, 2011 (10)
January, 2011 (9)
December, 2010 (4)
November, 2010 (7)
October, 2010 (4)
September, 2010 (9)
August, 2010 (7)
July, 2010 (8)
June, 2010 (12)
May, 2010 (6)
April, 2010 (8)
March, 2010 (10)
February, 2010 (11)
January, 2010 (1)
December, 2009 (6)
November, 2009 (6)
October, 2009 (11)
September, 2009 (6)
August, 2009 (4)
July, 2009 (4)
June, 2009 (5)
May, 2009 (7)
April, 2009 (9)
March, 2009 (7)
February, 2009 (9)
January, 2009 (8)
December, 2008 (9)
November, 2008 (6)
October, 2008 (7)
September, 2008 (7)
August, 2008 (3)
July, 2008 (5)
May, 2008 (1)
April, 2008 (4)
March, 2008 (3)
February, 2008 (5)
January, 2008 (2)
November, 2007 (1)
October, 2007 (4)
September, 2007 (2)
August, 2007 (3)
July, 2007 (4)
June, 2007 (6)
May, 2007 (6)
April, 2007 (4)
March, 2007 (4)

 

Skip Navigation Links.
Skip Navigation Links.
download

Why Everyone Needs Music in their Home
Read More»
By Heather L. Sidorowicz

Don’t Skimp on Training When You Add a New Brand or Technology Category
Read More»
By Todd Anthony Puma

21st Century Distributing Expo Engages Dealers
Read More»
By John Sciacca

Don’t Let Little White Lies Become Big Dark Lies
Read More»
By Todd Anthony Puma

To Defy Moore's Law of Electronics
Read More»
By John Sciacca

Slide Show
Slide Show

Audio Video Systems, Plainview, NY
Slide Show

Station Earth, Fergus, Ontario, Canada
Slide Show

Audio Command Systems, Westbury, NY
Slide Show

Evolution Video and Sound, Calgary, Alberta, Canada
to find his stroke until popping
Read More»
neup hoping to find a spark that will help
Read More»
an Josi is the next closest defenceman with 145
Read More»
e and then for publicly criticizing his coach. The
Read More»
saves while Brett Bulmer and Shane McColg
Read More»
the seventh pick in this springs draft, fin
Read More»
and experienced personal ups and downs. ' ' '
Read More»
Whitecaps FC conclude the preseason with 4W-2L-1D record. ' ' '
Read More»
"But I think theyre going to be cautious with it." ' ' '
Read More»
NBA announced Monday. The teams were
Read More»