You Might Want to Take TCL’s 4K TV Brands Seriously

Jul 25

Written by: Michael Heiss
7/25/2013 12:47 PM  RssIcon

 
 
With the fall “selling season” still a few months down the road, competition is already heating up in the UHD/4K display arena with today’s introduction of the first 50-inch Ultra HD TV priced under $1,000. Scheduled for availability in August, TCL will join Seiki in the low-cost end of the UHD market, setting a new line in the sand as the first such model to be released at $999; the MSRP for the Seiki model still shows on their web site as $1,299.

While some may dismiss Seiki as an upstart, TCL is a Chinese powerhouse that builds products for a number of brands and is now working hard to establish their own presence as a top tier brand in the US. Indeed, their commitment to the market was confirmed earlier in the year when they bought the naming rights to what is now the “TCL Chinese Theater” on Hollywood Boulevard, just down the street from the Dolby Theater where the Academy Awards are handed out each year. Further evidence of their intentions was a large booth at CES at the front of the main exhibit area featuring the 110-inch 4K set that was placed in the most recent Iron Man movie.

At this time we haven’t seen the set yet and thus cannot comment on the picture quality, but from the available specs for the Model 7E5040 it is clear that TCL wants to come out of the gate fighting. It has four HDMI inputs, compared to three on the Seiki and one is MHL enabled for direct connection and charging with compatible smartphones and tablets as well as with the Roku Streaming Stick. Scaling to 4K is provided for conventional HD and SD inputs, but again the final judgment will come when we have a chance to view it in person. 120Hz refresh is in place as is a USB input , Energy Star 6.0 compliance and SRS TruSurround. While the HDMI inputs are typical of higher end sets, there is no listing of a VGA input to accompany the one-each component and composite inputs. The LED edge-lit set has a two-year warranty and a 5 million to one contrast ratio is quoted.

It is easy for some to dismiss TCL as “just another Chinese brand,” but it wasn’t all that long ago when Samsung and LG were tarred with the low-end brush by many. One need only look at the leadership positions of those companies to know that they have grown into potent competitors across the board and market leaders in more than a few categories once dominated by Japanese or U.S. brands. As a major partner in China Star Optoelectronics Technology, TCL can be said to produce their own LCD panels rather than being an assembler of sourced components.

Again, the picture quality will tell the tale, but this $999 shot across the bow of both the major brands as well as other China-based competitors clearly sends the message that TCL intends to become a brand to be reckoned with and has the capability to make a market impact.

The $999 UHD set, along with 40- and 46-inch HD models at $399 and $499 along with a 55-inch Smart TV with Netflix, YouTube and Yahoo Apps for $799 also announced today is likely to be just the start of more interesting products to come from TCL.


Sherman Oaks, CA-based editorial contributor Michael Heiss is a respected technology consultant and CEDIA Fellow.
 
 
 
 

Tags:
Categories:

3 comment(s) so far...


Gravatar

Re: You Might Want to Take TCL’s 4K TV Brands Seriously

Don't forget that TCL has partnered wit Ikea to integrate their televisions into flat pack furniture. www.tcl.com/en.php/new/939.html

By Steven on   7/25/2013 3:04 PM
Gravatar

Re: You Might Want to Take TCL’s 4K TV Brands Seriously

Michael - Nice article! I researched TCL and they don't even mention a Press Release. I was under the impression that Hisense was a major Chinese manufacturer. If so, the Chinese should dominate the 4K displays in affordability. Wireless networking features should be overhauled by the Google Chrome dongle. Pretty amazing that in a very short period of time, a 50" 4K display with networking apps can be had for $1,000 and some change!

By Dan Christians on   7/29/2013 7:37 PM
Gravatar

Re: You Might Want to Take TCL’s 4K TV Brands Seriously

Hi Michael,

I live in Los Angeles and am doing market research on how consumers value the quality of color in high end (HDTV+) displays. Your insight would be very valuable and appreciated, and I’d be willing to share: insights from artists, academics, and others in the display industry; as well as roadmaps from my client on what is to be expected over the next few years in color saturation improvements.

If you would find a brief chat valuable, please email or call 714-536-8776.

Thank you in advance,

By Chris Halliwell on   10/25/2013 6:14 PM

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Security Code
CAPTCHA image
Enter the code shown above in the box below
Add Comment   Cancel 

 

Archive
<May 2015>
SunMonTueWedThuFriSat
262728293012
3456789
10111213141516
17181920212223
24252627282930
31123456
Monthly
May 2015 (8)
April 2015 (15)
March 2015 (14)
February 2015 (11)
January 2015 (16)
December 2014 (12)
November 2014 (10)
October 2014 (19)
September 2014 (21)
August 2014 (13)
July 2014 (15)
June 2014 (12)
May 2014 (12)
April 2014 (14)
March 2014 (15)
February 2014 (14)
January 2014 (24)
December 2013 (11)
November 2013 (12)
October 2013 (15)
September 2013 (19)
August 2013 (18)
July 2013 (19)
June 2013 (12)
May 2013 (18)
April 2013 (17)
March 2013 (13)
February 2013 (16)
January 2013 (26)
December 2012 (9)
November 2012 (11)
October 2012 (16)
September 2012 (11)
August 2012 (15)
July 2012 (13)
June 2012 (8)
May 2012 (9)
April 2012 (10)
March 2012 (7)
February 2012 (11)
January 2012 (14)
December 2011 (5)
November 2011 (12)
October 2011 (8)
September 2011 (4)
August 2011 (7)
July 2011 (11)
June 2011 (12)
May 2011 (8)
April 2011 (6)
March 2011 (9)
February 2011 (10)
January 2011 (9)
December 2010 (4)
November 2010 (7)
October 2010 (4)
September 2010 (9)
August 2010 (7)
July 2010 (8)
June 2010 (12)
May 2010 (6)
April 2010 (8)
March 2010 (10)
February 2010 (11)
January 2010 (1)
December 2009 (6)
November 2009 (6)
October 2009 (11)
September 2009 (6)
August 2009 (4)
July 2009 (4)
June 2009 (5)
May 2009 (7)
April 2009 (9)
March 2009 (7)
February 2009 (9)
January 2009 (8)
December 2008 (9)
November 2008 (6)
October 2008 (7)
September 2008 (7)
August 2008 (3)
July 2008 (5)
May 2008 (1)
April 2008 (4)
March 2008 (3)
February 2008 (5)
January 2008 (2)
November 2007 (1)
October 2007 (4)
September 2007 (2)
August 2007 (3)
July 2007 (4)
June 2007 (6)
May 2007 (6)
April 2007 (4)
March 2007 (4)

 

Skip Navigation Links.
Skip Navigation Links.
download

You Need to Be Human in This Digital World
Read More»
By Heather L. Sidorowicz

With New Technology, Best is Always Better Than First
Read More»
By Todd Anthony Puma

Work It! A Running Playlist to Get You Through Your Day
Read More»
By John Sciacca

Cutting the Baby in Half: Mediating Customer Complaints
Read More»
By John Sciacca

8 Things to Look for in a Rep Firm
Read More»
By Heather L. Sidorowicz

Slide Show
Slide Show

Audio Video Systems, Plainview, NY
Slide Show

Station Earth, Fergus, Ontario, Canada
Slide Show

Audio Command Systems, Westbury, NY
Slide Show

Evolution Video and Sound, Calgary, Alberta, Canada
ther unnatural scent Authentic Geno Smith Jersey
Read More»
Miroslav-Klose-World-Cup-Jersey
Read More»
Miroslav-Klose-World-Cup-Jersey
Read More»
Why Is Runescape Still So Amazing?
Read More»
Sheldon Richardson Jersey helpful informatio
Read More»
Sheldon Richardson Jersey helpful informatio
Read More»
Sheldon Richardson Jersey helpful informatio
Read More»
Sheldon Richardson Jersey helpful informatio
Read More»
Sheldon Richardson Jersey helpful informatio
Read More»
Sheldon Richardson Jersey helpful informatio
Read More»