You Might Want to Take TCL’s 4K TV Brands Seriously

Jul 25

Written by: Michael Heiss
7/25/2013 8:47 AM  RssIcon

 
 
With the fall “selling season” still a few months down the road, competition is already heating up in the UHD/4K display arena with today’s introduction of the first 50-inch Ultra HD TV priced under $1,000. Scheduled for availability in August, TCL will join Seiki in the low-cost end of the UHD market, setting a new line in the sand as the first such model to be released at $999; the MSRP for the Seiki model still shows on their web site as $1,299.

While some may dismiss Seiki as an upstart, TCL is a Chinese powerhouse that builds products for a number of brands and is now working hard to establish their own presence as a top tier brand in the US. Indeed, their commitment to the market was confirmed earlier in the year when they bought the naming rights to what is now the “TCL Chinese Theater” on Hollywood Boulevard, just down the street from the Dolby Theater where the Academy Awards are handed out each year. Further evidence of their intentions was a large booth at CES at the front of the main exhibit area featuring the 110-inch 4K set that was placed in the most recent Iron Man movie.

At this time we haven’t seen the set yet and thus cannot comment on the picture quality, but from the available specs for the Model 7E5040 it is clear that TCL wants to come out of the gate fighting. It has four HDMI inputs, compared to three on the Seiki and one is MHL enabled for direct connection and charging with compatible smartphones and tablets as well as with the Roku Streaming Stick. Scaling to 4K is provided for conventional HD and SD inputs, but again the final judgment will come when we have a chance to view it in person. 120Hz refresh is in place as is a USB input , Energy Star 6.0 compliance and SRS TruSurround. While the HDMI inputs are typical of higher end sets, there is no listing of a VGA input to accompany the one-each component and composite inputs. The LED edge-lit set has a two-year warranty and a 5 million to one contrast ratio is quoted.

It is easy for some to dismiss TCL as “just another Chinese brand,” but it wasn’t all that long ago when Samsung and LG were tarred with the low-end brush by many. One need only look at the leadership positions of those companies to know that they have grown into potent competitors across the board and market leaders in more than a few categories once dominated by Japanese or U.S. brands. As a major partner in China Star Optoelectronics Technology, TCL can be said to produce their own LCD panels rather than being an assembler of sourced components.

Again, the picture quality will tell the tale, but this $999 shot across the bow of both the major brands as well as other China-based competitors clearly sends the message that TCL intends to become a brand to be reckoned with and has the capability to make a market impact.

The $999 UHD set, along with 40- and 46-inch HD models at $399 and $499 along with a 55-inch Smart TV with Netflix, YouTube and Yahoo Apps for $799 also announced today is likely to be just the start of more interesting products to come from TCL.


Sherman Oaks, CA-based editorial contributor Michael Heiss is a respected technology consultant and CEDIA Fellow.
 
 
 
 

Tags:
Categories:

3 comment(s) so far...


Gravatar

Re: You Might Want to Take TCL’s 4K TV Brands Seriously

Don't forget that TCL has partnered wit Ikea to integrate their televisions into flat pack furniture. www.tcl.com/en.php/new/939.html

By Steven on   7/25/2013 11:04 AM
Gravatar

Re: You Might Want to Take TCL’s 4K TV Brands Seriously

Michael - Nice article! I researched TCL and they don't even mention a Press Release. I was under the impression that Hisense was a major Chinese manufacturer. If so, the Chinese should dominate the 4K displays in affordability. Wireless networking features should be overhauled by the Google Chrome dongle. Pretty amazing that in a very short period of time, a 50" 4K display with networking apps can be had for $1,000 and some change!

By Dan Christians on   7/29/2013 3:37 PM
Gravatar

Re: You Might Want to Take TCL’s 4K TV Brands Seriously

Hi Michael,

I live in Los Angeles and am doing market research on how consumers value the quality of color in high end (HDTV+) displays. Your insight would be very valuable and appreciated, and I’d be willing to share: insights from artists, academics, and others in the display industry; as well as roadmaps from my client on what is to be expected over the next few years in color saturation improvements.

If you would find a brief chat valuable, please email or call 714-536-8776.

Thank you in advance,

By Chris Halliwell on   10/25/2013 2:14 PM

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Security Code
CAPTCHA image
Enter the code shown above in the box below
Add Comment   Cancel 

 

Archive
<July 2014>
SunMonTueWedThuFriSat
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789
Monthly
July, 2014 (10)
June, 2014 (12)
May, 2014 (12)
April, 2014 (14)
March, 2014 (15)
February, 2014 (14)
January, 2014 (24)
December, 2013 (11)
November, 2013 (12)
October, 2013 (15)
September, 2013 (19)
August, 2013 (18)
July, 2013 (19)
June, 2013 (12)
May, 2013 (18)
April, 2013 (17)
March, 2013 (13)
February, 2013 (16)
January, 2013 (26)
December, 2012 (9)
November, 2012 (11)
October, 2012 (16)
September, 2012 (11)
August, 2012 (15)
July, 2012 (13)
June, 2012 (8)
May, 2012 (9)
April, 2012 (10)
March, 2012 (7)
February, 2012 (11)
January, 2012 (14)
December, 2011 (5)
November, 2011 (12)
October, 2011 (8)
September, 2011 (4)
August, 2011 (7)
July, 2011 (11)
June, 2011 (12)
May, 2011 (8)
April, 2011 (6)
March, 2011 (9)
February, 2011 (10)
January, 2011 (9)
December, 2010 (4)
November, 2010 (7)
October, 2010 (4)
September, 2010 (9)
August, 2010 (7)
July, 2010 (8)
June, 2010 (12)
May, 2010 (6)
April, 2010 (8)
March, 2010 (10)
February, 2010 (11)
January, 2010 (1)
December, 2009 (6)
November, 2009 (6)
October, 2009 (11)
September, 2009 (6)
August, 2009 (4)
July, 2009 (4)
June, 2009 (5)
May, 2009 (7)
April, 2009 (9)
March, 2009 (7)
February, 2009 (9)
January, 2009 (8)
December, 2008 (9)
November, 2008 (6)
October, 2008 (7)
September, 2008 (7)
August, 2008 (3)
July, 2008 (5)
May, 2008 (1)
April, 2008 (4)
March, 2008 (3)
February, 2008 (5)
January, 2008 (2)
November, 2007 (1)
October, 2007 (4)
September, 2007 (2)
August, 2007 (3)
July, 2007 (4)
June, 2007 (6)
May, 2007 (6)
April, 2007 (4)
March, 2007 (4)

 

Skip Navigation Links.
Skip Navigation Links.
download

3 Reasons Local Business Will Prevail in Today’s Marketplace
Read More»
By Heather L. Sidorowicz

Business Lessons Learned from the ‘Bad Times’
Read More»
By John Sciacca

What I’ve Learned After Six Months of Owning My Company
Read More»
By Heather L. Sidorowicz

A CEDIA EXPO Game Plan for the Middle Market
Read More»
By Todd Anthony Puma

Looking at Your Billing Process Through the Client’s Eyes
Read More»
By John Sciacca


CEDIA Awards Ceremony 2012
Wisdom Audio Factory Tour
Unexpected Atlanta
Triad DesignerSeries Step-by-Step Install
Top 10 Things to See at CEDIA 2010

+ All Slide Shows
Re: The Oscars Inspired Me to See More Movies...
Read More»
Re: Is this the end of the Sooloos name?
Read More»
For your squad: looking for a way to buy Cheap Fifa 14 coins
Read More»
For your squad: order Cheap Fifa 14 coinswith cc no paypal
Read More»
Re: best surveillance cameras
Read More»
should only incidentally (whenever) employ heel contact
Read More»
freedom from bondage and solitary confinement
Read More»
contact with a GM to get yourself moved
Read More»
regularly because of their spells automatically cast
Read More»
which could find discount rs gold
Read More»