Building Up Your Business Network Through Social Media

May 28

Written by: Todd Anthony Puma
5/28/2014 10:40 AM  RssIcon

We all need help now and then. Calling manufacturer reps or tech support usually does the trick, but often what you really need is someone to brainstorm with. But how do you find people in the industry to be your shoulder to lean on, your mentor, and/or your friend?

There are so many ways to meet people: vendor events, distributor events, CEDIA, trade publication articles, and social media. I have built some of my best relationships via social media. When I started to get involved with Crestron, I knew I needed someone to work closely with for programming, and I also wanted someone I could foresee becoming a friend and a business resource. I met Rich Fregosa of Fregosa Designs by first following him on Twitter and Facebook. Over time I started to really value his contributions and what he had to say, so I reached out to him privately and we began to develop the relationship we have today.

Rich has been invaluable in helping me grow my business. No matter how long any of us have been in business or how successful we are, getting fresh ideas and looking at our business from a different perspective is critical. Rich has helped me do that. The Source Home Theater revenues have tripled in the past year, and I owe a lot of that to Rich’s help, not only in terms of Crestron, but because of how I’ve learned to run a better business.

Another benefit to using social media is that it exposes you to everyone–clients, other integrators, decorators, designers, architects, and manufacturers. Through my extensive use of social media, I have built some amazing relationships and contacts with my manufacturing partners. They see our use of their product on jobs and give us likes and retweets, furthering our exposure. While I can’t quantify new business gained directly through social media, the bigger our exposure gets and the more we interact with manufacturers and other interested parties, the more referrals we get.

If I hadn’t been active in social media and followed Rich and if he hadn’t seen that I was someone worth keeping in touch with, this never would have happened.

Social media is not just a marketing tool to clients and other trades, it is a great way to identify people in our industry who you can relate to and who would be a great addition to your formal or informal network. Don’t just be a social media lurker, be a contributor and you’ll be amazed at the doors that will open up.
 
+Todd Anthony Puma is president of The Source Home Theater Installation in New York City.
Todd Anthony Puma 
 


Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Security Code
CAPTCHA image
Enter the code shown above in the box below
Add Comment   Cancel 

 

Archive
<January 2015>
SunMonTueWedThuFriSat
28293031123
45678910
11121314151617
18192021222324
25262728293031
1234567
Monthly
January, 2015 (16)
December, 2014 (12)
November, 2014 (10)
October, 2014 (19)
September, 2014 (21)
August, 2014 (13)
July, 2014 (15)
June, 2014 (12)
May, 2014 (12)
April, 2014 (14)
March, 2014 (15)
February, 2014 (14)
January, 2014 (24)
December, 2013 (11)
November, 2013 (12)
October, 2013 (15)
September, 2013 (19)
August, 2013 (18)
July, 2013 (19)
June, 2013 (12)
May, 2013 (18)
April, 2013 (17)
March, 2013 (13)
February, 2013 (16)
January, 2013 (26)
December, 2012 (9)
November, 2012 (11)
October, 2012 (16)
September, 2012 (11)
August, 2012 (15)
July, 2012 (13)
June, 2012 (8)
May, 2012 (9)
April, 2012 (10)
March, 2012 (7)
February, 2012 (11)
January, 2012 (14)
December, 2011 (5)
November, 2011 (12)
October, 2011 (8)
September, 2011 (4)
August, 2011 (7)
July, 2011 (11)
June, 2011 (12)
May, 2011 (8)
April, 2011 (6)
March, 2011 (9)
February, 2011 (10)
January, 2011 (9)
December, 2010 (4)
November, 2010 (7)
October, 2010 (4)
September, 2010 (9)
August, 2010 (7)
July, 2010 (8)
June, 2010 (12)
May, 2010 (6)
April, 2010 (8)
March, 2010 (10)
February, 2010 (11)
January, 2010 (1)
December, 2009 (6)
November, 2009 (6)
October, 2009 (11)
September, 2009 (6)
August, 2009 (4)
July, 2009 (4)
June, 2009 (5)
May, 2009 (7)
April, 2009 (9)
March, 2009 (7)
February, 2009 (9)
January, 2009 (8)
December, 2008 (9)
November, 2008 (6)
October, 2008 (7)
September, 2008 (7)
August, 2008 (3)
July, 2008 (5)
May, 2008 (1)
April, 2008 (4)
March, 2008 (3)
February, 2008 (5)
January, 2008 (2)
November, 2007 (1)
October, 2007 (4)
September, 2007 (2)
August, 2007 (3)
July, 2007 (4)
June, 2007 (6)
May, 2007 (6)
April, 2007 (4)
March, 2007 (4)

 

Skip Navigation Links.
Skip Navigation Links.
download

The Term ‘Man Cave’ is (Still) Extinct
Read More»
By Heather L. Sidorowicz

What Integrators Should Take Away from CES 2015
Read More»
By John Sciacca

Customer Service: Integrators Thinking Like Clients and Manufacturers Thinking Like Integrators
Read More»
By Todd Anthony Puma

Should You Make the Jump from Cat-5e to Cat-6?
Read More»
By Jason Gibson

The Custom Install Application for Microsoft’s Project HoloLens
Read More»
By Jeremy J. Glowacki

Slide Show
Slide Show

Audio Video Systems, Plainview, NY
Slide Show

Station Earth, Fergus, Ontario, Canada
Slide Show

Audio Command Systems, Westbury, NY
Slide Show

Evolution Video and Sound, Calgary, Alberta, Canada
soon," Julien said. ... The Kings played th
Read More»
7 touchdowns. He has not m
Read More»
get the results they deserved in the opening ha
Read More»
The game was inside the final two minutes,
Read More»
touts this season. Winnipeg has the to
Read More»
pre-draft pro day, and while he said he had oth
Read More»
itives, but tthere were also some negative
Read More»
ental health experts, the defence will be
Read More»
-year-old Bouchard also became the
Read More»
to travel to Minneapolis for this years All-S
Read More»