It is a rare custom integration company that doesn’t need a least a little help with its website design, branding, and strategic marketing efforts. Relidy Marketing recognized this fact, leading to the expansion of services to larger, more complete marketing packages and the hiring of respected CI industry veteran Andrew Ard as its new global sales and business development manager. Now residential and commercial integration markets companies looking to outsource website and marketing development can lean on Relidy’s extensive manufacturing, installation, and marketing experience in those specific channels.
Relidy launched nearly eight years ago with the unveiling of an inventive online marketing website at relidy.com, and since then the company’s mission has been to fill what it considered a void in the businesses of custom and residential/commercial hybrid integration companies. Relidy Marketing’s list of services has included website development, print design, vehicle graphics, email marketing, event materials, and LogoWear apparel.
Even though the company launched at the start of an economic recession, the Relidy grew rapidly and continues prospering with year-over-year growth and innovative new services. As it heads into 2015, Relidy will lean on the industry relationship and knowledge of Ard, a 20-year independent sale rep veteran, who currently serves as a CEDIA Advisory Board member and also has been as CEDIA board member, CEDIA Representative of the Year in 2000 and 2008 and most recently as chairman of the Independent Professional Representatives Organization (IPRO); with several years on the IPRO board, including as president. Adding Ard to its team coincided with the launch of RelidyPro.com at CEDIA EXPO this past fall.
Relidy’s list of services has included website development, print design, vehicle graphics, email marketing, event materials, and LogoWear apparel. The company recently hired industry veteran Andrew Ard to lead a new initiative.
RelidyPro.com is essentially a new division for Relidy specifically intended for serving manufacturers, representatives, distributors, associations and other larger industry partners looking for the same industry knowledge that Relidy Marketing utilizes for the integration community. The company had already designed and launched multiple manufacturer, association, distributor, and other industry-related sites, consisting of 400- plus web pages, the success of Relidy Marketing’s straightforward web-based ordering caused some to overlook the number of custom, one-off projects that division does on a routine basis.
Unbeknownst to many, Relidy Marketing’s staff consists of experienced code writers, advanced graphic designers, HTML designers, and project managers. Relidy also utilizes worldwide redundancy for fast server access and reliability, with separate servers for employing their easy-to-use, proprietary web editing software and for providing greater information security on clients’ sites.
With the addition of RelidyPro, Relidy Marketing is serving the market in two distinctly different ways. First, relidy.com provides quick, affordable a la carte marketing tools, with clearly displayed and up-front pricing. Second, RelidyPro is designed for larger, complete marketing efforts, including full one-off web sites, branding, outsourced strategic market planning and other initiatives.
–Jeremy J. Glowacki
RelidyPro Digital Signage and Ad Design Initiatives
RelidyPro will offer digital signage content creation packages for integrators. In addition to its larger, complete marketing efforts, including full one-off web sites, branding, and outsourced strategic market planning, RelidyPro is launching two other new initiatives for becoming and more complete outsourced graphics and marketing department.
The first initiative is the addition of new advertisement design program, which includes creative layout of ads for billboards, magazines, and newspapers. These new pages at Relidy.com are complete with a wide range of sizes and options to suit just about any project.
The other new offering is the addition of total digital signage packages. These packages can include the digital signage player itself, content graphics and template design, content installation and monitoring and updates on a contract basis with the end-client that includes recurring revenue back to the integration company.
According to newly hired global sales and business development manager Andrew Ard, this is just the beginning.
“Stay tuned. Relidy is not done yet. We have more business solutions planned for announcement at CES,” he stated.
