By Heather L. Sidorowicz July 06, 2015
If done well, the event, like this system, can be a huge success. No one will even realize the amount of planning that went into the project, how many changes, or how long it took. They will only remember the experience.
By Heather L. Sidorowicz June 18, 2015
From a technology standpoint, InfoComm is my favorite show. Not only is it a trade show, but also a buying show for universities and government, which equates to some crazy budgets and booth design.
By Heather L. Sidorowicz June 10, 2015
We know why we want people to shop local, and yet we sometimes forget to remind the public of the grand benefits.
By Heather L. Sidorowicz May 28, 2015
More and more residential companies are adding commercial audio video to their mix, and there are some very good reasons why. There are also reasons why they should remain separate beasts.
By Heather L. Sidorowicz May 21, 2015
Like it or not, social media has become an important tool for successful businesses. Here’s a closer look at each platform and why you should consider using it to market your company’s services.
By Heather L. Sidorowicz May 12, 2015
If you are starting out in this business or at a place of growth, choosing the right manufacturer's representative can make all the difference to your bottom line. Here are things to look for when choosing the right team.
By Heather L. Sidorowicz May 05, 2015
Conferences, in whatever format, provide an opportunity to take a step back from the day-to-day monotony of business, and focus on the future. The goal now is to take those lessons and turn them into actions, and we are better armed to move forward. I give CEDIA Business Xchange two thumbs up for a balance between education, conversation, and fun.
By Heather L. Sidorowicz April 23, 2015
When you are bidding against another company you might (and probably have to) sacrifice your morals just to have the lowest price. But what does that underbidding actually cost?
By Heather L. Sidorowicz April 08, 2015
We need to remember, as the technology specialist, it is our job to make life simpler for the client.
By Heather L. Sidorowicz March 25, 2015
I give you my blessing my friends; buy and sell 4K TVs to your hearts delight. Sony has even listed HDCP 2.2 in its technical specs online.