By Heather L. Sidorowicz December 12, 2013
Back in 2011-2012 I went through a one year business program through the
University at Buffalo’s Center for Entrepreneurial Leadership (CEL).
The “program enhances the talents and operation abilities of practicing
entrepreneurs. This peer-based, mentor-driven program will empower you
to overcome business challenges, create new opportunities and develop
meaningful connections within the business community.”
By Heather L. Sidorowicz November 21, 2013
I bet that I am an anomaly in this industry. I am not only female, but I
didn’t start this gig as an installer. My bet is that many of you
started installing for someone else or installing for yourself. From
there you may have grown into a larger business. However, your roots and
foundation come from “the field.”
By Heather L. Sidorowicz November 14, 2013
Grab a handful of AV magazines and you’re sure to see some pictures of
AV rack installs. Every week I’m sure to see articles about a rocking
rack in my inbox, and each year at the CEDIA Electronic Lifestyles
banquet an award is given for the best rack. Maybe us industry people
get so excited about racks because we spend so much time with
them—terminating, testing, and troubleshooting; we know that it is the
brain, heart, and brawn of the system. Yet, I find our industry’s
fixation on the rack to be misguided. It is the Interface that is the
true soul of the system.
By Heather L. Sidorowicz November 07, 2013
When a client calls, we always ask how they heard about us (well, maybe
not always, but we mostly remember to ask). The answer from my last two
estimates was that they had found us via the wonderful World Wide Web.
This is not the most common response; word of mouth is.
By Heather L. Sidorowicz October 31, 2013
From a consumer aspect, I wholeheartedly believe in shopping local, so I
go out of my way to do just that. According to the 3 50 Project, for
every $100 one spends at a locally owned independent store, $68 stays
local through payroll, taxes, and other expenditures. If you look at the
infographic above from GreenUpgrader.com, they say that even more
dollars stay local: $78. I know that when I shop local I matter more to
the retailer and the customer service is likely to be much better.
By Heather L. Sidorowicz October 24, 2013
There are lights and there are speakers and now there is a light that is a speaker. This actually isn’t the first time we’ve seen a product like this, however this system is made for the “everyman” (or woman). There is no programming to do and no wire runs. What could be simpler then that?
By Heather L. Sidorowicz October 17, 2013
I live mere minutes from work, as in 1.65 miles. This doesn’t give me a
chance to listen to much radio, and yet I find myself changing the radio
station multiple times during my short commute. If I’m planning to be
in the car for any length of time I connect my iPhone to listen to a
podcast or play music via the Bluetooth in my car.
By Heather L. Sidorowicz September 19, 2013
The mission that I’ve chosen to accept… well, I’ve accepted many
missions for this years’ CEDIA EXPO. This year I’m attending as a CEDIA
volunteer, a CEDIATweep (follow me on Twitter: Tech_chi
!), a live blogger for Residential Systems, and as a dealer.
By Heather L. Sidorowicz September 12, 2013
Ask your employees what motivates them, and they will probably say
“money.” Most managers will agree with this. Our entire business culture
is based on the “carrot” idea. Hang a carrot (money, compensation,
commission) out before the employee, and they will move forward, right?
By Heather L. Sidorowicz September 05, 2013
Like Dorothy Gail from the Wizard of Oz, you possess the magic that can
help simplify any sale. Just click your heals three times and say,
“There is no place like home.” Your key to simplifying the sale is
sitting in your house. It is the TV you watch every night. It is the
remote you use every day. It is the way you control your house. It is
the power of what you own.