Author: Created: 1/15/2013 11:59 AM
By Heather L. Sidorowicz August 28, 2014
How can you, the local AV integrator, close the sale if your price is the same (or maybe more)?
By Heather L. Sidorowicz August 19, 2014
What ripple effect is set into play by a simple purchase of a flat screen from a big box store or a quick click online versus shopping local?
By Heather L. Sidorowicz  July 31, 2014
Sometimes you’re offered the opportunity to combine great technology and brilliant minds to create a really cool solution… Immersive video in a $250,000 tractor, why not? You never know where your next great project will come from.
By Heather L. Sidorowicz July 24, 2014
We as a society are finally coming full circle, with big business practices giving way to localized and personalized business. We are in the “Walmart generation,” and while it has been cool to save a buck or two, we are getting sick of just being a number these days. Cheap is cool, but human is better.
By Heather L. Sidorowicz  July 17, 2014
As time moved forward and I shouldered more and more responsibility, my husband and I decided it was time to grab destiny by the hand and leap into the abyss of the unknown. Since it is still standing six months later, I’ve decided to make the announcement official.
By Heather L. Sidorowicz July 09, 2014
How we handle the installation process both before we ever begin a project and after we hand over the keys to the kingdom greatly determines how these flaws will be felt. Here is how you can attempt to avoid frustration and mass hysteria.
By Heather L. Sidorowicz  June 25, 2014
We’ve talked about this all before, but if we do not start to take action, our industry could be crippled. Our entire ecosystems (audio and video) is already live on the network, and we had better move over and make room for additional things that are coming that are coming “online” next.
By Heather L. Sidorowicz  June 05, 2014
Ever wish you and your clients could sign a prenuptial agreement before entering into a relationship? Sure, there are formal contracts, but I am talking about a document that states more than what type of equipment they are buying and how many items.
By Heather L. Sidorowicz  May 29, 2014
It is our children that will demand that we take the next leap in technology. Now is the time to examine your company and make sure you are ready for the next generation.
By Heather L. Sidorowicz May 22, 2014
I recently had the opportunity to view interfaces (GUIs) from around the globe, from small companies to large companies, and you know what? We can do better.

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