Author: Created: 1/15/2013 11:59 AM
By Heather L. Sidorowicz May 21, 2015
Like it or not, social media has become an important tool for successful businesses. Here’s a closer look at each platform and why you should consider using it to market your company’s services.
By Heather L. Sidorowicz May 12, 2015
If you are starting out in this business or at a place of growth, choosing the right manufacturer's representative can make all the difference to your bottom line. Here are things to look for when choosing the right team.
By Heather L. Sidorowicz May 05, 2015
Conferences, in whatever format, provide an opportunity to take a step back from the day-to-day monotony of business, and focus on the future. The goal now is to take those lessons and turn them into actions, and we are better armed to move forward. I give CEDIA Business Xchange two thumbs up for a balance between education, conversation, and fun.
By Heather L. Sidorowicz April 23, 2015
When you are bidding against another company you might (and probably have to) sacrifice your morals just to have the lowest price. But what does that underbidding actually cost?
By Heather L. Sidorowicz April 08, 2015
We need to remember, as the technology specialist, it is our job to make life simpler for the client.
By Heather L. Sidorowicz March 25, 2015
I give you my blessing my friends; buy and sell 4K TVs to your hearts delight. Sony has even listed HDCP 2.2 in its technical specs online.
By Heather L. Sidorowicz March 12, 2015
HBO and Netflix have both made major moves this month in the distribution of their content. 
By Heather L. Sidorowicz March 04, 2015
Any of us who have been doing this long enough, know that patterns will improve if we just stay the course, but in the meantime, the payroll will not pay itself, so how do we drum up sales when things are slow?
By Heather L. Sidorowicz February 26, 2015
With so much technology at our disposal today and talk of great technologies in the future, how do we proceed responsibly?
By Heather L. Sidorowicz February 12, 2015
We are an instant-gratification society; if there is something we desire, we want it now. But whatever happened to “good things come to those that wait?”

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