By Heather L. Sidorowicz March 06, 2014
How do get there? If you missed me last week, it is because I was on
vacation and it, my friends, was wonderful. My kids are still kids, and
I took a moment from my crazy life and enjoyed them. Yes, I checked in
once a day, but I trusted my people to handle situations and call me if
anything got out of hand.
By Heather L. Sidorowicz February 19, 2014
You’ve social networked, you’ve established your marketing plan, and
your advertising has paid off. You have an honest-to-goodness sales
lead. It is time to quote a project.
By Heather L. Sidorowicz February 13, 2014
With Valentine’s Day upon us this week, it may be a good time to confess my love affair with Sony.
By Heather L. Sidorowicz February 06, 2014
Everyone wants your attention. Your employees want it. Sales people
certainly want it. Customers want it, and no matter what you do, you
can’t add hours to your day. And yet, I’m going to tell you another
thing you need to be doing.
By Heather L. Sidorowicz January 30, 2014
When a client calls to ask a question, you don’t just answer it, you
pull upon your years of knowledge and broad experience to answer that
question. This is why they call us and not the 'big box' stores where
they have to wait… and wait… and wait… only to get someone on the line
who doesn’t care to solve a problem, who just wants to get off the
By Heather L. Sidorowicz January 23, 2014
You may think that you are part of the best generation, but if you’re
part of my generation, then I contend that you are part of “Generation
By Heather L. Sidorowicz January 15, 2014
“…our products make our homes a little brighter, a little warmer, a little more welcoming.”
By Heather L. Sidorowicz January 02, 2014
Yes, Geneva is the second most populated city in Switzerland, but it is
also the brand name of a Switzerland-based, critically acclaimed sound
system company. Beyond a speaker, Geneva systems are works of art. They
give new meaning to "simple without sacrificing style" – and more
importantly, they produce room-filling sound.
By Heather L. Sidorowicz December 23, 2013
The clock is counting down to 2014, so we’re all doing our year-end
planning and looking forward to the next successful year. For my
company, this was a year of rebuilding. Back at the end of 2012 we lost a
long-time good installer, and it has taken a while to get our team
where we needed it to be. Now that our ducks are lined up in a nice
military-style row, it is time to look forward and plan for the future.
By Heather L. Sidorowicz December 12, 2013
Back in 2011-2012 I went through a one year business program through the
University at Buffalo’s Center for Entrepreneurial Leadership (CEL).
The “program enhances the talents and operation abilities of practicing
entrepreneurs. This peer-based, mentor-driven program will empower you
to overcome business challenges, create new opportunities and develop
meaningful connections within the business community.”