By Heather Sidorowicz April 03, 2014
It is so tempting to sell what you have and not what your client needs.
We have become elitists that force our clients into higher end systems,
so much so that we forget to listen to what the client wants. If we’re
not making them get more than they actually need, then we’re tearing
down our competitors to get the job.
By Heather L. Sidorowicz March 27, 2014
You can build on top of anything, but if you want your structure to
last, you must first have a solid foundation. Short cuts will only lead
to cracks in the walls or ultimately to the demise of building.
By Heather L. Sidorowicz March 19, 2014
If you went to CES or sat on the snow-covered sidelines (like me), you
know that wearable tech is on the rise. Personally, I find the entry
into the field fascinating and have recently acquired a Fitbit. It was a
Valentine's gift from my husband; it’s the new jewelry!
By Heather L. Sidorowicz March 13, 2014
Some AV integrators are consistently on the quest for the right solutions and others are just doing a job.
By Heather L. Sidorowicz March 06, 2014
How do get there? If you missed me last week, it is because I was on
vacation and it, my friends, was wonderful. My kids are still kids, and
I took a moment from my crazy life and enjoyed them. Yes, I checked in
once a day, but I trusted my people to handle situations and call me if
anything got out of hand.
By Heather L. Sidorowicz February 19, 2014
You’ve social networked, you’ve established your marketing plan, and
your advertising has paid off. You have an honest-to-goodness sales
lead. It is time to quote a project.
By Heather L. Sidorowicz February 13, 2014
With Valentine’s Day upon us this week, it may be a good time to confess my love affair with Sony.
By Heather L. Sidorowicz February 06, 2014
Everyone wants your attention. Your employees want it. Sales people
certainly want it. Customers want it, and no matter what you do, you
can’t add hours to your day. And yet, I’m going to tell you another
thing you need to be doing.
By Heather L. Sidorowicz January 30, 2014
When a client calls to ask a question, you don’t just answer it, you
pull upon your years of knowledge and broad experience to answer that
question. This is why they call us and not the 'big box' stores where
they have to wait… and wait… and wait… only to get someone on the line
who doesn’t care to solve a problem, who just wants to get off the
By Heather L. Sidorowicz January 23, 2014
You may think that you are part of the best generation, but if you’re
part of my generation, then I contend that you are part of “Generation