Author: Created: 1/15/2013 7:59 AM
By Heather L. Sidorowicz  July 17, 2014
As time moved forward and I shouldered more and more responsibility, my husband and I decided it was time to grab destiny by the hand and leap into the abyss of the unknown. Since it is still standing six months later, I’ve decided to make the announcement official.
By Heather L. Sidorowicz July 09, 2014
How we handle the installation process both before we ever begin a project and after we hand over the keys to the kingdom greatly determines how these flaws will be felt. Here is how you can attempt to avoid frustration and mass hysteria.
By Heather L. Sidorowicz  June 25, 2014
We’ve talked about this all before, but if we do not start to take action, our industry could be crippled. Our entire ecosystems (audio and video) is already live on the network, and we had better move over and make room for additional things that are coming that are coming “online” next.
By Heather L. Sidorowicz  June 05, 2014
Ever wish you and your clients could sign a prenuptial agreement before entering into a relationship? Sure, there are formal contracts, but I am talking about a document that states more than what type of equipment they are buying and how many items.
By Heather L. Sidorowicz  May 29, 2014
It is our children that will demand that we take the next leap in technology. Now is the time to examine your company and make sure you are ready for the next generation.
By Heather L. Sidorowicz May 22, 2014
I recently had the opportunity to view interfaces (GUIs) from around the globe, from small companies to large companies, and you know what? We can do better.
By Heather L. Sidorowicz  May 15, 2014
For weeks now Sonos has been teasing us with promises of a new app that was “coming soon.” On Tuesday May 13, at 3:33 p.m. I finally received an email announcing the much-anticipated version 5.0 had arrived. Quickly I located my phone, only to find out it had automatically updated at some point during the day.
By Heather L. Sidorowicz  May 08, 2014
Over my dozen years in this business I’ve realized that there are certain “types” of clients. By figuring out how to work best with them, you can find a happy union. Of course not all people fall into a specific category, but there are many that do.
By Heather L. Sidorowicz  May 01, 2014
Amazon has made it so easy that you cannot help but say yes. We need to steal these concepts for our own businesses so we can continue to ensure success both now and in the future. Make shopping with you a pleasant and simple experience.
By Heather L. Sidorowicz  April 24, 2014
There’s no denying that custom integration is a male-driven industry. Sure, there are some amazing women of power in the field, but our business has remained, even in 2014, male dominated. Consider adding a lady or two to your company. I’ll give you three reasons why this approach makes sense.

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