iOS Devices Enhance Solutions,
But Can’t Replace Them All
Ever since Apple introduced the iPod
in October 2001, the company has
impacted the solutions our industry
provides. Now, with hundreds of millions
of iPods, iPhones, iPads, and Apple TVs
in our customers’ hands or next to their
TVs, Apple is poised to make its biggest
impact on our industry to date. As
custom integrators, it is imperative that
we understand the effect of the Apple
ecosystem on the home and the solutions
they can provide today and in the near
future, and how we can best extend and
enhance those solutions for our clients.
iOS Devices–iPod, iPhone, iPad
The affordability and the ease of use of
the iPod, iPhone, and iPad have made
them the control platform of choice for
many of our clients. Every major home control company has a total home
control application that now runs on one of these devices. We are also
beginning to see these devices becoming remote controls for a number
of our entertainment content boxes–witness the iOS applications from
TiVO, DirectTV, and Comcast. These controls work over bi-directional
wireless communication instead of IR, and they are fast, responsive, and
generally very reliable.
But these devices are not just used for control anymore. With so much
entertainment content in the cloud (think Netflix, Pandora, Spotify, and
Hulu) these devices become entertainment platforms in and of themselves,
inside or outside the home. But Apple realizes that this content is often
best viewed on a large television screen or heard through better speakers,
and developed its AirPort Express and Apple TV products in response.
Airport Express and Apple TV
Airport Express allows you to push your audio content from any of your
mobile Apple devices wirelessly to an amplified speaker system. The
current limitation is that you can push music to only one Airport Express
at a time from an iOS device, so you can’t have synchronized music
playing in several zones at a time from a whole house audio amplifier.
However, if Apple releases a software upgrade that allows a music stream
to several Airport Expresses simultaneously, you may only need a wholehouse
amplifier to implement a robust whole-house audio system.

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If Apple releases a software upgrade that allows
a music stream to several Airport Expresses
simultaneously, you may only need a wholehouse
amplifier to implement a robust wholehouse
audio system.
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Even without these advances, AirPlay from iTunes on a computer
does work with multiple AirPort Express units at one time and will play
synchronized music from any number
of these units. And if you are not sitting
in front of the computer, you can use the
Apple Remote application on iPhone, iPad,
or iPod Touch to remotely control iTunes,
including turning with this AirPlay feature.
Apple TV provides similar features but
is enhanced with its ability to allow some
video content (like YouTube or Netflix) to
be pushed from mobile platform devices
to large-screen TVs. Today the ability to
stream video over AirPlay is somewhat limited, but when iOS 5 is released
in the fall with a screen-mirroring feature that will allow everything that
is shown on the iPad to be shown on your large TV, then it seems logical
that any video stream that you can play on your iOS device will now play
on a large-screen TV. And this entertainment content mirroring could
extend to games as well, allowing the iOS device to function as a game
controller.
The Apple rumor mill is predicting Airplay-enabled TV. This would
bundle the functionality of the Apple TV product with a large highdefinition
screen that could have the same application support as those on
their current iOS devices.
What is Missing in the Apple Home?
In the whole-house audio scenario presented here, there are some things
missing that might still be needed by a custom integration client. For
instance, there are no in-wall keypads even though many of our clients
enjoy the ability to control and source music from such a device. And
how do all the speakers in the home connect to a central amplifier–or
an in-room amplifier–without our professional ability to aesthetically and
functionally mount these speakers in the ceiling and home run all the
speaker wires?
Also, although Apple might have a line of AppleTV displays in a few
different sizes, what happens when a client needs a TV outside of these size
ranges? And not all devices that will support this platform will be AirPlay
enabled; do you think the Microsoft XBox will ever be AirPlay enabled?
So, these types of devices will have to be sourced through a conventional
receiver to be displayed on a TV.
And I don’t see Apple getting into the lighting control, motorized
window treatment, security systems, and thermostat business anytime
soon, so our expertise in those subsystems will be required for many years
to come.
The point is that while Apple’s products will continue to enhance
the solutions that we sell, they can’t replace all of them. No single
manufacturer, even one as powerful as Apple, can ever do that because
not every electronic device wears the Apple logo. The custom electronics
professional will continue to be the integrator of all these electronic
subsystems in the home to enhance the entertainment, communication,
and comfort of our clients’ homes. Apple adds great value to these
solutions, and our expertise ensures its solutions are complementary to
our clients’ needs.