By John Sciacca March 26, 2015
For our 20th wedding anniversary, my wife wanted to go somewhere and stay at a hotel where “Comfort,” “Sleep,” or “Econo” weren’t in the title. From this experience, I learned that if you develop and foster relationships, you’ll likely earn customers for life.
By John Sciacca March 17, 2015
This past weekend my family went to a religious convention with about 2,200 other people with a pair of large projection screens flanking the stage. The speaker stood in front of a relatively neutral background that, looking at it “live," was clearly some shade of gray.
By John Sciacca March 05, 2015
Since Apple products tend to have a profound impact on our industry, I reached out to a variety of integrators and manufacturers and asked what they would like to see in the upcoming Apple Watch and to share some of their hopes, concerns, and expectations.
By John Sciacca February 25, 2015
My job role has changed a fair bit since I started out as an installer back in 1998. Back then, my job was much more physical. These days, I spend a lot more time meeting customers in the shop or in front of a computer doing the daily “business” side of things.
By John Sciacca February 18, 2015
It has been almost three months since we outfitted our showroom’s theater with a Dolby Atmos system and I’ve somehow managed to get myself on Dolby’s list of Atmos reviewers, and have been receiving every Atmos Blu-ray disc that has been released.
By John Sciacca February 10, 2015
There’s no question that the best form of advertising is via word of mouth. But while these kinds of referrals are great — and practically result in slam-dunk sales — they are fairly limited.
By John Sciacca February 03, 2015
HDCP. Have there ever been four letters that have caused a larger collective shudder from custom integrators everywhere? It works, it doesn’t work, it works again. Often there is no rhyme, reason or understanding as to why.
By John Sciacca January 28, 2015
Since the show, I’ve had several people ask me what I felt the big items were. Here’s what I’ve been telling them.
By John Sciacca January 20, 2015
In the spirit of Festivus, here are eight things customers say that make me want to cancel my donations to the Human Fund.
By John Sciacca January 12, 2015
I always save my final day of CES to walk through the upper-floor Venetian suites and experience the high-end audio demos. Here are some items that grabbed my eyes – and ears – on the last day of the show.