Eric Johnson to Create New Tools for Dealers

May 15, 2013
Eric Johnson of Omega Blue Group has been awarded a consulting contract by Bach Sales Group, the Metro New York and New Jersey manufacturers representative firm, to research and develop new business opportunities for custom installers.

“Today’s custom clientele have huge objections to the price of entertainment systems. The inflated claims of manufacturers of cheap WiFi routers, flat panel TVs, wireless speakers and the promise that everything is simple with an iPhone app have created completely false expectations of what a system should cost,” said Harry Bromer, partner, Bach Sales Group. “Eric Johnson is a trusted advisor to our dealers. For the past twenty years he’s evangelized to them about techniques for profitability. We see a real need for new tools and techniques for dealers, Eric has been researching exactly what those should be.”

Eric Johnson will synthesize a new approach to clients from a survey of the best methods in use today. As part of this effort, Bach Sales Group will produce training events, website resources and new tools for their custom installer partners.

“Another challenge every dealer faces is that they are very good at selling to baby boomers, but find the Gen X and Y client more challenging,” said Barry Balcourt, partner, Bach Sales Group. “Yet, the extraordinary word of mouth that Sonos television advertising is generating offers an intriguing opportunity. If custom installers can harness it, there is a huge opportunity for growth.”

Omega Blue Group’s Eric Johnson added, “The younger client is a challenge to us all. On the surface, they seem immune to every sales pitch: quality, fidelity and/or simplicity. However, some dealers are cracking this market. My job is to produce repeatable, practical techniques and train our dealers to use them every day.”

Want to read more stories like this?
Get our Free Newsletter Here!

Comments

Photo GalleriesMore Galleries >
Richard Glikes

Richard Glikes: “The Azione conference is a  ‘Keep it real’ event and prior to the start of each conference we say to check you...

Savant and SAV

Mike Kavanaugh, Savant, and Cory Reistad, SAV Inc.    

Connect and Kevro

Dan Kuronya, Connect Consulting and Alan Hook, KEVRO Intl. (Monitor Audio)  

Tim Costello

Tim Costello: “Cognitive control: Aging in place cognitive systems will be huge. Sensor arrays for passive monitoring are right in the integ...

DC Home and Leon

Nick Mark, DC Home Systems and Noah Kaplan, Leon Speakers    

DPI and Starr Systems

Michael Bridwell, Digital Projection and Sean Weiner, Starr Systems    

CEDIA and Friends

Cris Pyle, CEDIA; Tony Curtis, Current Home Technologies; Alex Camara, AudioControl; Vin Bruno, CEDIA

D-Tools and Fusion

Sean Carlin and Tim Bigoness of D-Tools with Monika Hill, Fusion Media Systems   

Keith Haas

Keith Haas, Integra: “The new DRC-R1 is the best pre-amp we have ever brought to the industry regardless of price.”

OneVision and CANTARA

Joey Kolchinsky of OneVision and Jason Voorhees CANTARA Design, share ideas on, “providing human support and not just tech support to enhanc...

Veridic Vistas

More than 230 Azione members gathered for the “Veridic Vistas in Vegas” conference.    

Melissa Morman

Melissa Morman, client experience officer BHI/BDX: “ Women make more than 80 percent of all consumer decisions and they outspend men 2:1....

SI and Electronic Home

Russell Warnhoff, Screen Innovations, and Randy Massey, Electronic Home