The DaVinci Group Launches Updated Web Presence for TDG Audio and Vanguard Dynamics

New Design Offers Visitors More Detailed Information in a Simpler, More Intuitive Layout June 28, 2016
Why This Matters

The new websites offer much greater data density, but in a clear, open layout, with a site navigation structure that can best be described as purely intuitive.

The DaVinci Group (TDG) has launched revamped freestanding websites for its TDG Audio and Vanguard Dynamics brands. The new websites offer much greater data density, but in a clear, open layout, with a site navigation structure that can best be described as purely intuitive.

For the TDG Audio brand, the new website is located at http://www.tdgaudio.com.  For the Vanguard Dynamics brand, the new website is located at http://www.vanguarddynamics.com. Both sites include product listings, detailed company information, regional sales office locators, and a resource center filled with detailed product information.

"Our goal was to upgrade our websites in two ways," said Alex Chiou, chief technology officer of The Davinci Group. "First, to offer a less-cluttered design that is both visually stunning but at the same time possesses an intuitive navigation clarity in order to aid visitors in finding just exactly what they're looking for. Second, to add in substantially more data and support information, such as downloadable spec sheets, manuals, and architectural drawings that - thanks to the more intuitive site navigation - is also much easier for visitors to locate and utilize."

"These new websites are a dramatic step forward for us as compared to our initial designs—and we are quite proud of that," said Jeff Francisco, president and CEO of The DaVinci Group. "But what brings us the greatest satisfaction is that those who have tried our new website design tell us it is a gigantic leap forward in helping them find just exactly the information they need on our brands and our products. That really was our mission with this redesign—to make life easier for our dealers and customers by serving up as much information as they need, as quickly as possible."

The company noted that these new websites are still a "work in progress" as the company continues to add more detail and make subtle changes based on visitor feedback.

"What brings us the greatest satisfaction is that those who have tried our new website design tell us it is a gigantic leap forward in helping them find just exactly the information they need on our brands and our products."—Jeff Francisco, president and CEO, The DaVinci Group

 

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