Soundcast Makes Key Marketing Hire, Tom Dixon


By RS Staff June 3,2014


Soundcast, developer and manufacturer of high-performance outdoor music systems, is betting on Tom Dixon as its new vice president of marketing to increase Soundcast's visibility in the residential AV space.
 
Tom Dixon will serve as Soundcast's vice president of marketing.
 
Tom will work closely with Soundcast’s dealers, distribution partners, sales, and management to deliver the marketing support needed to increase Soundcast’s brand awareness, growth in retail sales, online channels, and unique strategic partnerships to enhance channel marketing, promotional programs, advertising strategy, trade-shows, media relations, product development support, market research, customer loyalty initiatives and more.
 
Soundcast’s president Mike Weaver said, “Tom will add immediate bandwidth and marketing expertise necessary to accelerate Soundcast’s ability to capitalize on the growing outdoors entertainment, casual living, and active modern lifestyles where our products are uniquely suited to become market leaders. We are thrilled to have someone as recognized, proven, and CE savvy as Tom on our team.”
 
Dixon, an industry veteran with more than three decades of combined consumer electronics, professional audio, and outdoor entertainment products marketing experience says, “I’m very excited to be a part of this great outdoor audio company in the early stages of the outdoors entertainment and casual living phenomena.”
 
With a background that includes strategic marketing stints at Pioneer Electronics, DTS, Inc., and SunBrite TV, Tom Dixon has been instrumental in the marketing launches of DVD, High Definition Plasma TV, Blu-Ray Disc, and most recently, Outdoor Televisions.
 
Dixon added, “The sky’s the limit with this product. With the ability to deliver a high performance audio experience anywhere, anytime and with the convenience of portable, weather-resistant, wireless technologies, Soundcast products are unique in the industry. We will look to leverage promotional synergies with a number of key partners and brands to get this incredible value proposition out in front of consumers.”

0 Comments

Add Comment

Text Only 2000 character limit
Enter the word as it is shown in the box below: (Why?) (case sensitive)
The Pros and Cons of Owning a CI Showroom
Read More»
The Internet of Things: Tech Support Concerns in Today’s Connected Home
Read More»
The IoT and Tech Support Concerns in Today’s Connected Home
Read More»
3 Reasons Local Business Will Prevail in Today’s Marketplace
Read More»
Business Lessons Learned from the ‘Bad Times’
Read More»

CEDIA Awards Ceremony 2012
Wisdom Audio Factory Tour
Unexpected Atlanta
Triad DesignerSeries Step-by-Step Install
Top 10 Things to See at CEDIA 2010

+ All Slide Shows
Re: Would a DTV Delay Matter to You?
Read More»
xbox one fifa coins where to buy
Read More»
Where to Buy Low Price safe fifa coins for xbox
Read More»
Re: The Oscars Inspired Me to See More Movies...
Read More»
Re: Would You Miss Satellite Radio Too?
Read More»
Re: Was Utz Baldwin the right choice for CEDIA CEO?
Read More»
Re: Would a DTV Delay Matter to You?
Read More»
Re: What is Your Recurring Revenue Stream?
Read More»
Re: Mguard Security systems
Read More»
Re: Are your clients into Blu-ray yet?
Read More»