NAD Wants to Connect With a New Generation Of Music Lovers


By Joseph Palenchar May 2,2013


Component-audio supplier NAD hopes to connect with a younger generation of music enthusiasts who connect to PCs, smartphones and tablets to play music but who have shunned full-size audio components.
 NAD DAC
Greg Stidsen, Lenbrook’s director of technology and product planning (left) and Lenbrook marketing manager Mark Stone with NAD’s new $499 D3020 amplifier/DAC with USB input and stereo Bluetooth.

The company plans July shipments of the $999-suggested D7050 network receiver, $499 D3020 DAC/amplifier and $499 D1050 USB DAC. All but the USB DAC incorporate stereo amplification to drive a pair of passive speakers of the consumer’s choice.

The products target a new generation of music listeners who have never bought a CD and who store their music on computers and smartphones, said Greg Stidsen, director of technology and product planning for NAD parent Lenbrook Industries. Many of these “digital natives” never heard good sound and are uninterested in full-size audio components, but the new products will provide these consumers with an “audiophile experience” in compact form factors “that work with what people today are listening to,” he said.

Just as important, the D7050 network receiver and D3020 DAC/amplifier hold true to the basic component-audio tenet of enabling users to choose their own speakers, upgrade them over time, and add a subwoofer instead of being locked into the performance of a one-piece tabletop digital-media speaker, Stidsen said.

The new products will also help introduce NAD’s core audiophile customers to digital media. “A lot of them don’t know anything about digital music,” he said.

The company already offers multiple full-size integrated amplifier/DACs that connect to a PC’s USB port, an outboard USB DAC to connect PCS to a full-size component-audio system, and a wireless DAC to connect PCs to component systems.
 
 
 
        To continue reading this story, click here to visit TWICE.com.
 
 
 

0 Comments

Add Comment

Text Only 2000 character limit
Enter the word as it is shown in the box below: (Why?) (case sensitive)
Burkhardt Looks to Reinvent Architectural Speaker Category with Origins Acoustics
Read More»
Managing the After-Hours Service Call Hot Potato
Read More»
Selling Integrated Home Systems Like a Realtor Sells a House
Read More»
What Will the Future of TV Viewing Hold?
Read More»
What Will the Future of TV Viewing Hold?
Read More»

CEDIA Awards Ceremony 2012
Wisdom Audio Factory Tour
Unexpected Atlanta
Triad DesignerSeries Step-by-Step Install
Top 10 Things to See at CEDIA 2010

+ All Slide Shows
oldschool runescape gold with super big discount just at rsorder easter 2014
Read More»
oldschool runescape gold with super big discount just at rsorder easter 2014
Read More»
Re: Would a DTV Delay Matter to You?
Read More»
Re: What is Your Recurring Revenue Stream?
Read More»
Re: Was Utz Baldwin the right choice for CEDIA CEO?
Read More»
Re: Was Utz Baldwin the right choice for CEDIA CEO?
Read More»
Re: Was Utz Baldwin the right choice for CEDIA CEO?
Read More»
Re: Would a DTV Delay Matter to You?
Read More»
Re: Was CES time well spent?
Read More»
Re: What is Your Recurring Revenue Stream?
Read More»