Philips Shuts Pronto Unit


By John Laposky, TWICE November 2,2010


Leuven, Belgium-based Philips has pulled the plug on its Pronto remote control line.
Philips 
Pronto's TSW9500


The company issued a statement to the European press over the weekend that read in part: "In December 2009, Philips announced the intention to relocate some of its existing remote control activities in Leuven, Belgium to Asia. At the same time, the intention was communicated to investigate alternative strategic options for the Pronto business, as this activity no longer fits with the Philips strategy. Following thorough research, no suitable partner was found for the acquisition of these activities. As such, Philips confirms today that it will discontinue the Pronto product line and related activities."

Philips said it plans to offer support to users of the existing line. The company also said it "will engage in a dialogue with its social partners on the consequences for the involved personnel of this announcement."

The announcement came less than two months after Philips launched its latest Pronto product, the TSW9500 in-wall touchscreen, at CEDIA EXPO in Atlanta, as well launching a new, more robust website for the line.

Philips executives did not respond to a request for comment.

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