Sales App Seeks to Solve the Digital Content Issue

June 26, 2014
Ryan Sullivan created the SpringDeck sales app to resolve glaring issues he saw in the audio visual industry. The root problem was not only how to fluidly pitch products to clients, but also track how clients interact with the information after sales reps leave. This month, the SpringDeck app comes to tablets to streamline sales presentations across all industries.
 
 Not only does SpringDeck help industry dealers and sales boots on the ground, but product manufacturers benefit also.
 
The app offers a search function to quickly pinpoint products, in-depth analytics for tracking client response and product popularity, communication tools for streamlining customer experience, a centralized dashboard to easily manage content, and much more.

"Paper brochures were so clumsy when presenting multiple products, so we thought going to digital flyers would solve the problem and make our presentations more effective,” said Sullivan. “However, we soon discovered there was a problem within the problem, and going digital wasn't enough.”
 
“I am more knowledgeable during the pitch now because I can search for all the product content in one place, instead of having to switch to several apps like dropbox, file manager, email and others,” said Kevin Tromp, sales and operations director at SpringDeck. “Afterwards, I can use the analytics to track what products customers look at most to categorize leads and have follow- up conversations.”

Not only does SpringDeck help industry dealers and sales boots on the ground, but product manufacturers benefit from the assurance that their products are being presented consistently every time, and they can easily see the most popular products across the entire spectrum of users who use the app. The app is fresh on the market but it is already making a big impact, and interest from a variety of industries is growing.
 
“Our residential business doubled and the average job ticket grew by 20 percent after I equipped my sales team with the app,” said Sullivan. “It’s my passion to see other businesses flourish, so we created SpringDeck to be customizable for virtually any sales industry, not just AV.”

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