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By Jeremy J. Glowacki May 7,2012
CYRON Sees Whole-House Potential for LED Lighting Products
Shell Reinish, VP of sales, CYRON
CYRON, a Chatsworth, CA, company with more
than 20 years of experience in semiconductors,
design, manufacturing, and distribution, now
manufactures and distributes solid-state lighting products for use in
consumer, industrial, commercial, residential, and OEM applications. For
the residential AV integration industry, the company’s offerings take the
form of LED accent, mood, and task lighting for both indoor and outdoor
settings. Residential Systems wanted to learn more about this relatively
new name to the custom installation channel, so we asked VP of sales Shell
Reinish to answer our questions.
Could you provide a little background on the company and talk
about what other channels it has been involved in?
CYRON, with over 45 years shared experience in LED electronics, has
made a solid penetration in the residential, commercial, and automotive
LED lighting market. Our on-going participation in the CEDIA has
brought CYRON credibility across the electronics industry. Following
this success, for the past eight years our design team has made a solid
commitment to bring “state of the art” low-voltage lighting technology
to an energy-wise consuming public.
By working closely with custom
integrators we have educated them
by example to maximize their profits
in areas that have been reserved for
How has evolution of LED
lighting in recent years
influenced the channels to which
your company can now sell?
CYRON has a full spectrum
of professional LED lighting
systems, bulbs, and accessories
for residential, commercial, and
automotive industries. Our applications include accent, mood, and
task lighting for both indoor and outdoor settings. Today there are
LED lights and multi-color ribbons being used in a wide variety of
applications for home theater, living areas, retail stores for both product
displays, and window treatment. As we look around we see lighting
applications in the home and industrial world that were
not possible a few years ago. CYRON has LED lighting
systems to satisfy every need and design criteria. By
applying today’s technology to the ever-expanding need
to reduce heat, reduce UV damage, and save energy we
have achieved a quality of lighting never even imagined
before. CYRON designs any lighting job that either is or
should be applying today’s LED technology.
For a custom integrator with limited experience in lighting design
and installation, what sort of training would you recommend
before they start selling your products?
What we always tell our new dealer/integrators that come on board is
buy a roll of HTPR-RL multi-color ribbon, an HTW1000 IR controller,
and a PS50 power supply. We offer various packages for the installer to
work hands-on, at a very reasonable cost, to get familiar with the products.
CYRON’s tech support staff will be available for
any questions that arise. In most cases, after one
or two installations, a smart integrator can see how
all the elements fit together for some very dramatic
results. Many times what starts as a simple theater
installation will lead to a whole-house lighting make
What sorts of residential applications to do you
think Cyron is most well suited?
As we look around there is lighting everywhere
but it starts with some accent or cove lighting.
That looks so good and the prices were not as bad
as the homeowner might think. In the residential
environment people realize the potential of solidstate
lighting over conventional lights, and they almost
sell themselves. The custom integrator needs to
leave the idea that he is the lighting expert. He will
be the person they call for that help. With a little
imagination your client can have skylights that are
always daylight blue sky, night or day. They can
have a wall that can instantly change colors to match
the wife’s dress or shoes at the touch of a button or
Why does adding a lighting design service
make good business sense for a traditional
home electronics integrator?
CYRON has just released for production the HTW1010
controller, which is able to control more LEDs on a ribbon.
Pictured is the HTW1000.
The customer integrator is in the home selling a
technical product that involves light and sound
already–automated systems that control the HVAC,
phone, curtain, drapes, multi-room music. They are
controlling in many cases the lights, so why are they
not selling the lights as well? They leave it for the
electrician, but why? They are system integrators.
They can offer their customers one source of
responsibility as well as an overall great price for
a total in home, green-friendly upgrade to go with
their solar or wind generator.
What is the company’s newest product and
what are you working on next?
CYRON has just released for production the HTW1010 controller,
which is able to control more LEDs on a ribbon. This will make the use
of double- and quad-density lighting very easy to control. As a custom
lighting company that works with many OEM customers, our next great
product comes from our dealers. Maybe sending lighting bolts across
the ceiling of a casino, maybe lighting a display at a science museum or
changing the color of a wall at the Kennedy Center in Washington DC.