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Consumers Despise Middlemen
By Ira Friedman,   February 06, 2014
I needed a new computer for my home recording studio (I run ProTools), so I worked with a consultant at Guitar Center who was more than happy to sell me an iMac. More..

Custom Installers Should Borrow from a Dentist's Valuation Model
By Ira Friedman,   December 18, 2013
There’s a lot of talk about mergers and payout formulas in the CI business, with owners and buyers alike trying to nail down realistic valuations. More..

Wealthy Clients Pay More for Four Disciplines of Custom Integration
By Ira Friedman,   July 31, 2013
There’s so much fuss over the subject of the high-end customer. More..

Why Ultra High Net Individuals are the Best Custom Integration Clients
By Ira Friedman,   May 29, 2013
Ultra High Net Individuals (UHNI), a classification of households with over $30M in disposable income, represents your best potential clients. More..

Cost-Plus Pricing Demonstrates Value to Clients
By Ira Friedman,   February 08, 2013
Savvy clients demand pricing transparency, as they should. To the client, the practice of estimating projects using a combination of market pricing and hourly labor rates seems confusing. More..

Employee Efficiency Increases Profitability
By Ira Friedman,   December 05, 2012
Most custom integration company owners say the best way to increase profitability is to focus on product cost. More..

Who’s on Your Front Line?
By Ira Friedman,   August 03, 2012
Go to your dentist to get your teeth cleaned, and a certified dental hygienist does the work. More..

Disarming Tough Clients
   February 03, 2012
It’s a common complaint from integrators. More..

Hold Back on That Proposal
By Ira Friedman,   December 08, 2011
Do you bid on projects by submitting proposals? More..

Be the Best or Step Aside
By Ira Friedman,   August 03, 2011
Here’s a given: the market is going to be tough for the foreseeable future. More..


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CEDIA Awards Ceremony 2012
Wisdom Audio Factory Tour
Unexpected Atlanta
Triad DesignerSeries Step-by-Step Install
Top 10 Things to See at CEDIA 2010

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Re: Would a DTV Delay Matter to You?
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Re: What is Your Recurring Revenue Stream?
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Re: Was Utz Baldwin the right choice for CEDIA CEO?
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Re: Would a DTV Delay Matter to You?
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