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Move Beyond a One-to-One Client Model to Improve Your Labor Costs
By Ira Friedman,   August 20, 2014
Certainly the greatest challenge in the CI business is a healthy labor return on investment (ROI). I maintain that manufacturer suggested retail price (MSRP) and its attendant product margin is this industry’s red herring. More..

Torus Power's Howard Gladstone Addresses Common Misperceptions of Power Management Products
By Jeremy J. Glowacki,   June 29, 2014
Torus Power Products, which are designed and manufactured by Plitron Manufacturing in Toronto, Canada, provide power management solutions for audio and AV systems, from 5 amps up to 100 amps, in a variety of packaging choices, including balanced input (2 x 120V) custom installation models for dedicated whole room systems, and 120V plug-in models. More..

Managing the Team of Experts That Supplies a Well-Designed and Executed Project
By Ira Friedman,   June 05, 2014
Most CI companies offer services in five major disciplines: audio, video, control, lighting, and security. More..

Consumers Despise Middlemen
By Ira Friedman,   February 06, 2014
I needed a new computer for my home recording studio (I run ProTools), so I worked with a consultant at Guitar Center who was more than happy to sell me an iMac. More..

Custom Installers Should Borrow from a Dentist's Valuation Model
By Ira Friedman,   December 18, 2013
There’s a lot of talk about mergers and payout formulas in the CI business, with owners and buyers alike trying to nail down realistic valuations. More..

Wealthy Clients Pay More for Four Disciplines of Custom Integration
By Ira Friedman,   July 31, 2013
There’s so much fuss over the subject of the high-end customer. More..

Why Ultra High Net Individuals are the Best Custom Integration Clients
By Ira Friedman,   May 29, 2013
Ultra High Net Individuals (UHNI), a classification of households with over $30M in disposable income, represents your best potential clients. More..

Cost-Plus Pricing Demonstrates Value to Clients
By Ira Friedman,   February 08, 2013
Savvy clients demand pricing transparency, as they should. To the client, the practice of estimating projects using a combination of market pricing and hourly labor rates seems confusing. More..

Employee Efficiency Increases Profitability
By Ira Friedman,   December 05, 2012
Most custom integration company owners say the best way to increase profitability is to focus on product cost. More..

Who’s on Your Front Line?
By Ira Friedman,   August 03, 2012
Go to your dentist to get your teeth cleaned, and a certified dental hygienist does the work. More..


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