Columns


How to Determine Whether to Rent or Buy Your Place of Business
By Mike “Sparky ” Detmer,   July 09, 2014
Here are tips to keep in mind when considering whether to rent or own your place of business. The bottom line? Take a look at what you are paying for rent. More..

Stop Obsessing Over Keywords, SEO and Focus on Your Website's Content
By Brendan Morrissey,   July 07, 2014
Google has become so good at providing relevant search results to users that the days of site owners obsessing over individual keywords are over. Integrators should focus on the intentions of shoppers (keyword themes), execute a content strategy around buyer personas and these themes, and then measure results at the page level. More..

Getting Ahead of the Smart Home Hub
By Jeremy J. Glowacki,   July 03, 2014
Apple’s new HomeKit developer’s environment encourages device makers to connect to iOS for controlling smart home gadgets. It took a New York Times review last month to spark my interest in two of these smart home hubs: SmartThings and Revolv. More..

The Implications of Apple’s Latest Move into the Home
By Gordon van Zuiden,   July 02, 2014
At Apple’s World Wide Developer’s Conference held in San Francisco in early June, Apple made a long-anticipated announcement about its plans for the network-connected home. More..

Torus Power's Howard Gladstone Addresses Common Misperceptions of Power Management Products
By Jeremy J. Glowacki,   June 29, 2014
Torus Power Products, which are designed and manufactured by Plitron Manufacturing in Toronto, Canada, provide power management solutions for audio and AV systems, from 5 amps up to 100 amps, in a variety of packaging choices, including balanced input (2 x 120V) custom installation models for dedicated whole room systems, and 120V plug-in models. More..

How One Integrator's Persistence Led to a New Surround Sound Option for Home Theaters
By Jeremy J. Glowacki,   June 23, 2014
Two years ago at an international cinema convention, Greg Margolis witnessed what he believed to be the future of home theater audio. More..

Born in a Small Town
By Jeremy J. Glowacki,   June 06, 2014
It was a long way to go to watch a movie, but my trip from the suburbs of Indianapolis to the rural southern Indiana town of Spencer to check out a renovated 1920s movie house made me realize that not every bit of small-town America has disappeared. More..

Dividing Private Theater Budgets into Five Sellable Categories
By Sam Cavitt,   June 05, 2014
In a recent workshop on selling high-performance solutions, the question was asked, “What is the first piece of information that you provide to your prospective client?” More..

Managing the Team of Experts That Supplies a Well-Designed and Executed Project
By Ira Friedman,   June 05, 2014
Most CI companies offer services in five major disciplines: audio, video, control, lighting, and security. More..

The Future of Surround Sound
By Anthony Grimani,   May 19, 2014
Say what you will about our industry, but it is not afraid of new technology. More..


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