Marketing

Looking for a Cash Infusion? By Mike Detmer, January 3, 2012 Supercharging Your Business with the SBA Loan Program Mike “Sparky” Detmer (mdetmer@nilesaudio.com) is More..
Getting Strategic By Mike Detmer, November 8, 2011 Creating Next Year’s Business Plan Can be Hell, but Heaven is in the Details More..
Pandora’s Box By Mike Detmer, September 7, 2011 Tips From an IP Radio Master Help Put the C in CI More..
Casting Your Digital Shadow By Mike Detmer, July 12, 2011 Making Sure Your Company Leaves a Proper Online Legacy More..
Who Controls Your Company? By Mike Detmer, May 5, 2011 How to Increase Profits, Maximize Cash Flow, and Increase Referrals My friend Tim is a pioneer in our business and one of the very first custom integrators I ever met. In the early 1980s, years before a group of More..
Framing Lost Opportunities By Mike Detmer, March 4, 2011 How to Help Clients Focus on What Matters Most to Them More..
Change is Gonna Come By Mike Detmer, December 31, 2010 A Systematic Approach to Change Can Help Achieve a Desired Outcome More..
Logo Design On a Budget By Mike Detmer, November 4, 2010 Spice Up Your Brand with a Professional Logo for Only $5.00 More..
New Biz from Old Clients By Mike Detmer, September 10, 2010 Three Proactive Ways to Help Cultivate New Customers “Dennis, what’s going on? It’s been a while,” I said as I answered the phone. More..
Why You? Why Now? By Mike Detmer, June 27, 2010 Leveraging Your Competitive Advantages for Greater Success Shortly after the publication of my last article in Residential Systems, I received a text from my beloved brother Dan. “Nice article Bro. Where’s the beef,” he More..
Add Value or Stay Home By Mike Detmer, April 29, 2010 Four Ways to Be Awesome in the Eyes of Your Customers Mike “Sparky” Detmer (mdetmer@nilesaudio.com) is vice president of sales and More..
Seven Ways To ‘Wrap Up’ A Cost-Effective Branding Approach By Mike Detmer, February 24, 2010 “Jakada, what did you do? Bad dog!” I heard my wife, Leann, shout from the walk-in closet adjacent to our bedroom as our oldest Weimaraner darted down the hallway, his stump of a tail tucked between his legs. At that point, I More..
Sales Meetings for Success By Mike Detmer, December 4, 2009 Tips On How To Train Your Sales Team To Deliver Better Results As soon as my boss said, “Well, Sparky” I knew there would be a tough ordeal to follow. “How are we going to get the entire sales team up to speed on selling our new More..
Old Business, New Game Plan By Chris Westfall, October 28, 2009 Tips For Finding New Business Among Existing ClienteleImagine someone standing in front of an empty wood stove, screaming and yelling because there’s no heat. I borrow this image from my friend Michael Neill’s book, You Can Have More..
Picture This By Mike Detmer, August 10, 2009 Creating A Table Book Of Photos Will Win You More Jobs My wife, Leann, will be the first to tell you, “Ask Mike when you want marketing advice. But don’t listen to a word he says about investing!” That’s because I insisted on More..

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