Theater Design


Bad Habits to Avoid While Selling Private Theaters
By Sam Cavitt,   February 06, 2014
People have been selling home theaters for more than 20 years–certainly long enough to have gotten it right. More..

Selling the Wrong Chair Can Negate Careful AV Engineering
By Sam Cavitt,   July 31, 2013
The audience experience is the most important element in a private theater design, from the accuracy of the audio system to the stunning visual capabilities of the HD video. More..

Choosing a Ceiling Design That Doesn’t Destroy a Theater’s Acoustics
By Sam Cavitt,   May 29, 2013
When creating private theater rooms, many designers and architects now understand the need for acoustical treatments in walls and that we don’t want large windows along sidewalls. More..

A Bad Environment for Audio Fails Our Clients
By Sam Cavitt,   March 18, 2013
Most professional integrators would never consider installing a high-performance video projection system in a white room with windows and high levels of ambient light, because that environment would render the performance capabilities of the system imperceptible. More..

‘We Don’t Need a Home Theater’
By Sam Cavitt,   October 03, 2012
I participated in a panel discussion at CEDIA EXPO where the subject was the trend away from “dedicated theaters” toward “mixed-use rooms.” More..

Luxury Markets Take Discipline
By Sam Cavitt,   August 03, 2012
Several years ago we were invited to deliver a talk to the senior class at a local interior design school. More..

Selling High Performance
By Sam Cavitt,   March 02, 2012
Recently, I attended a webinar about building sales techniques and strategies for selling high-performance video solutions for home theater projects. More..

How Big to Build It
By Sam Cavitt,   December 08, 2011
A key principle of good private theater design is that function comes first but must be integrated with form. More..

Theater Design Team Dynamics
By Sam Cavitt,   October 07, 2011
The creation of a great private theater is similar to team sports in that it takes a collective effort to succeed, and each member of the team has an impact on the success of every other. More..

Pleasing the AV Palate
By Sam Cavitt,   August 03, 2011
Like a recipe for a favorite culinary delight, a properly designed home theater requires an artful blend of ingredients. More..


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CEDIA Awards Ceremony 2012
Wisdom Audio Factory Tour
Unexpected Atlanta
Triad DesignerSeries Step-by-Step Install
Top 10 Things to See at CEDIA 2010

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