By Todd Anthony Puma March 04, 2014
There are many ways to run your business and build scale. As an owner,
you can hire more staff, pay overtime to existing employees, use “spot
labor” (hourly people you pay only when needed), or outsource various
By Todd Anthony Puma February 12, 2014
According to the cliché, men don’t like to stop and ask for directions,
and we have absolutely no interest in reading instruction manuals.
By Todd Anthony Puma January 29, 2014
Like any great coach, I always run a post-game analysis after a big
sales season. This time of year I combine the holiday time period with
the Super Bowl and was reminded of several best practices where we need
to get better at or things we need to do more often. With the Super Bowl
a few days away we ran our post-game this week, and I came away with
some new ideas.
By Todd Anthony Puma January 22, 2014
In our business it is critical to “walk the talk.” We can’t recommend
products like control systems, speakers, or other gear to our clients
that we ourselves haven’t at least tried out, or preferably, installed
in our own homes or showrooms. Not only would it be hypocritical to
recommend equipment we don’t use ourselves, but we need to know exactly
what the user the experience we are promising will be like, and we have
to let our customers see the experience first hand to sell them on
sophisticated control, audio and video systems.
By Todd Anthony Puma January 15, 2014
It’s almost a case of the bigger they come, the harder they fall. But
instead it’s the bigger they come, the harder they are to deal with. One
reason clients tell me they keep coming back to The Source Home Theater
and why they refer us to their friends is because of the great customer
service. Have a question? Someone always answers the phone.
By Todd Anthony Puma January 08, 2014
I know there are a ton of lists out there from manufacturers,
distributors, and journalists about how to make 2014 better than 2013.
I’m going to add to that, but from an integrators perspective, as I’m
doing it all right now myself.
By Todd Anthony Puma December 17, 2013
Building a client's trust in your company is critical to so many aspects
of our business, including referrals, on-going work, and upselling.
By Todd Anthony Puma December 09, 2013
This week I had the good fortune to be on a project in NYC just a few
blocks from my friend Mark who owns Home Theater Advisors. HTA does a
lot of middle market work in New York and I got a chance to spend some
time with him on his projects to kind of get back to my roots. It made
me appreciate all the challenges faced when working with limited budgets
and trying to integrate disparate brands and components.
By Todd Anthony Puma November 27, 2013
One of the banes of our business is that every job is a new project, a
new home, a new client, a new sale. It can be draining, both emotionally
and economically to be constantly selling. It can take away from
building the operations of your business and achieving operational
excellence because you are spending more time selling new business than
working on improving your business processes.
By Todd Anthony Puma November 20, 2013
The beauty of being an integrator and moving into a new home is that I
get to do whatever I want for AV and electronics. The curse, however, is
I’m always trying different solutions on myself because I’d rather be
the guinea pig than my clients. I’m currently in the process of
finishing off my home’s unfinished basement and creating my dream