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CEA: DTV Sales Double First Quarter of 2006

Gary Shapiro, president and CEO of the Consumer Electronics Association, has revealed that digital television sales have increased 101 percent in the first quarter of 2006.

Arlington, VA–Sales of digital televisions (DTV) grew more than 100 percent during the first quarter 0f 2006, said Gary Shapiro, president and CEO of the Consumer Electronics Association, during his keynote address at the 2006 PARA Management Conference in Hilton Head, South Carolina.

According to figures recently released by CEA, the industry sold 3.4 million DTV units during the first quarter of this year, equaling a 101-percent increase in unit sales over the same time last year, and $3.6 billion in dollar sales. Unit sales of flat panel displays also rose dramatically during the first quarter with a 201-percent jump.

“More than 35 million DTV units now have now been sold since market introduction in 1998,” said Shapiro in his keynote. “These figures demonstrate that consumers continue to embrace this exciting new technology as we move apace to the end of analog broadcasting. We thank specialty retailers for their leading role in driving this unprecedented transition.

“Yet, even as we celebrate our successes, we have much work to do to make sure all consumers weather this transition smoothly. Specifically, we must work together to ensure that consumers have accurate, easy-to-comprehend information about all aspects of the transition.”

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