Consumer-Direct OSD Audio Adding Retail Distribution - ResidentialSystems.com

Consumer-Direct OSD Audio Adding Retail Distribution

An audio brand that has been selling outdoor and indoor architectural speakers and related audio products direct to consumers since 2007 is making a big play for retail distribution.
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Doug Turner, OSD Audio’s sales VP, is setting up a rep and distributor network targeted to be in place in 30 of the top 50 markets in time for the CEDIA EXPO.

An audio brand that has been selling outdoor and indoor architectural speakers and related audio products direct to consumers since 2007 is making a big play for retail distribution.

OSD Audio is setting up a rep and distributor network that it hopes to have in place in 30 of the top 50 markets in time for the CEDIA EXPO, said newly hired sales vice president Douglas Turner, formerly with Iogear and Toshiba.

The EXPO will be the first trade show that will count OSD Audio as an exhibitor.

The company, which offers more than 200 SKUs when speaker colors are included, is targeting a wide array of online and brick-and-mortar retailers, including big-box stores, custom integrators, home-improvement stores, commercial installers, and mom-and-pop electronics stores, he said.

OSD sold direct to consumers exclusively until February 2012, when it began selling OSD-brand products through Amazon. Based on the success of its Amazon venture, OSD will further expand retail distribution, Turner told TWICE.

As part of its expanded distribution strategy, the company will go to the CEDIA EXPO with multiple new products, including its first Bluetooth-equipped outdoor patio speaker for mounting on a home’s exterior and its first Bluetooth-equipped outdoor rock speaker, both of which are active models that also connect via speaker cables to a home’s multiroom-audio system. The company will also unveil its first under-TV speaker, also Bluetooth-equipped.

The outdoor Bluetooth speakers are promoted as offering 120-150-foot Bluetooth range with no obstructions and 50-75-foot range with obstructions.

Turner described the OSD speaker lineup as offering a better value than other brands because of operational efficiencies learned during 10 years of e-commerce selling. Products are made in a China.

The brand will continue to sell direct to consumers through OSDaudio.com and through OutdoorSpeakerDepot.com, which is owned by OSD owner David Chai. Chai also owns other businesses, including an aquarium-manufacturing company.

To continue reading this story, click here to visit TWICE.com.

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